Ann Summers and OOOOO Join Forces to Launch Interactive Video Commerce in UK for Lingerie and Sexual Wellness
Retrieved on:
Tuesday, September 7, 2021
OOOOO is interactive, live live-stream shopping app that allows brands to engage and sell to consumers in a new way.
Key Points:
- OOOOO is interactive, live live-stream shopping app that allows brands to engage and sell to consumers in a new way.
- Since launch in July, Ann Summerss four shows have demonstrated appeal for mobile, interactive video commerce of this intimate nature, rapidly gaining attention and new customers.
- Interactive, video commerce continues to explode as a mega-trend in China, estimated to reach $305 billion this year according to Forbes.
- Natalie Amosu, Chief Marketing Officer, comments: We are delighted to be partnering with OOOOO as their exclusive lingerie and sexual wellness brand.