Triopoly

Scibids Launches AI Insights Solution in Partnership With Tinuiti

Retrieved on: 
Wednesday, June 14, 2023

Scibids , the global leader in artificial intelligence (AI) for digital marketing, today announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon.

Key Points: 
  • Scibids , the global leader in artificial intelligence (AI) for digital marketing, today announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon.
  • Scibids AI analyzes across millions of variables to identify the combinations that generate the greatest impact on campaign outcomes.
  • This partnership with Scibids and leveraging its new AI solutions, has already proven its worth in greatly scaling KPI-specific performance for our clients."
  • They fully understand and embrace the role sophisticated AI and customizable algorithms have to play in today's media buying landscape, and their customers have greatly benefited from the control and spend growth Scibids AI Insights has and will enable."

Tinuiti Wins Google Premier Partner of the Year Award in International Growth

Retrieved on: 
Thursday, November 3, 2022

NEW YORK, Nov. 3, 2022 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced it has won the Google Premier Partner of the Year Award in International Growth.

Key Points: 
  • NEW YORK, Nov. 3, 2022 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced it has won the Google Premier Partner of the Year Award in International Growth.
  • Obele Brown-West, Chief Solution Officer at Tinuiti, said:"This recognition underscores both our incredible partnership with Google, as well as Tinuiti's unique ability to help brands find international success and 'be' global without actually 'going' global."
  • Earlier this year, Tinuiti achieved 2022 Premier Partner status placing it among the top 3% of Google Partners that meet the new, more rigorous program requirements across ad spend and performance.
  • Taylor Grey, Google International Growth Team, said:"We could not be more excited to see Tinuiti recognized as our Premier Partners Award International Growth Winner!

Tinuiti Achieves Newly Created Amazon Ads Advanced Partner Status

Retrieved on: 
Wednesday, August 24, 2022

NEW YORK, Aug. 24, 2022 /PRNewswire/ -- Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has achieved Amazon Ads advanced partner status— another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads.

Key Points: 
  • NEW YORK, Aug. 24, 2022 /PRNewswire/ -- Tinuiti , one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has achieved Amazon Ads advanced partner status another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads.
  • Specifically, Tinuiti has earned the advanced partner statusby demonstrating expertise in both brand building and customer engagement on Amazon.
  • Today's Amazon Ads advanced partner status follows a momentous Q1 and Q2 for Tinuiti, including a series of strategic partnership deals that includes being named Microsoft's Global Agency of the Year and Partner of the Year a first for any independent agency.
  • Tinuiti's growing roster of partnerships includes the Amazon Ads Partner Network, as well as Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner.

Tinuiti Invests in Commerce and C-Suite Talent, Further Strengthening Its Amazon and Retail Media Offering

Retrieved on: 
Wednesday, July 20, 2022

NEW YORK, July 20, 2022 /PRNewswire/ -- Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the appointment of Shaun Brown as its first-ever EVP of Commerce, ensuring the firm's long-term commitment to reinvest in its people, tech, and standards for innovation, setting both Tinuiti and its clients up for future success.

Key Points: 
  • As Head of Commerce, Brown will oversee Tinuiti's already-robust Amazon, Retail Media, and end-to-end ecommerce retail strategy, which is driven by over 170 dedicated team members and collaborates across client offerings including Analytics, Addressable Media, Acquisition Media, Earned and Owned Media, Creative, and Influencer partnerships.
  • Of the thousands of companies that work with Amazon Ads, only the top 5% achieve Advanced Partner Status.
  • Most recently, Brown joined Tinuiti from Momentum Worldwide where he led their North America Commerce Practice and Atlanta office.
  • In addition, Katen Johal, who has a deep background in Amazon, Marketplaces and Retail Media Commerce, has been elevated from SVP of Business Development to Chief Growth Officer.

Tinuiti's Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Retrieved on: 
Wednesday, July 6, 2022

NEW YORK, July 6, 2022 /PRNewswire/ -- Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the addition of industry visionary and seasoned operator Susan Vobejda to its Board of Directors. Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Vobejda joins industry visionaries and proven innovators Kevin Mayer, Annika Gupta, and George Gallate, each with a unique perspective and specialized expertise to fuel growth.

Key Points: 
  • Vobejda joins industry visionaries and proven innovators Kevin Mayer, Annika Gupta, and George Gallate , each with a unique perspective and specialized expertise to fuel growth.
  • Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., and previously sat on the Board of Directors for Cision, an earned media software company.
  • In addition, she's a member of the CMO advisory board for Ridge Ventures, an early stage venture capital fund specializing in enterprise software companies.
  • Vobejda brings 25 years of experience in the media, technology, and consumer sectors to the Tinuiti board.

Tinuiti Appoints Chief Transformation Officer & Chief Technology Officer

Retrieved on: 
Thursday, June 16, 2022

NEW YORK, June 16, 2022 /PRNewswire/ -- Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the appointment of Max Cheprasov as Chief Transformation Officer and Justin Manus as Chief Technology Officer to further cement Tinuiti's long-term commitment to reinvest in its people, tech, and standards for innovation – and ultimately its clients' businesses.

Key Points: 
  • Max Cheprasov, Chief Transformation Officer:Cheprasov is a 20-plus year digital economy veteran well known for driving meaningful innovation at the place where digital, automation and AI collide.
  • Cheprasov said: "We often see companies bring in a Chief Transformation Officer to 'fix things' and get things 'back on track,' but at Tinuiti that's simply not the case.
  • He was also the first Chief Automation Officer in the marketing industry, stationed at Dentsu International founding a 450+ person Global Automation Center of Excellence.
  • As Bliss Point Media's co-founder and Chief Technology Officer, Manus integrated Bliss Point's proprietary and patented machine learning technology into Mobius , Tinuiti's suite of AI-enabled marketing intelligence and media activation technology.

Tinuiti Announces Three Companywide Office Closures With Bold New OOO Program, "Owning Our Offline"

Retrieved on: 
Wednesday, May 18, 2022

NEW YORK, May 18, 2022 /PRNewswire/ -- Tinuiti — the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, and Amazon — today announced "Owning Our Offline" (OOO), a new boundary-pushing initiative borne of the firm's culture of ownership which empowers individuals to 'own' their offline. Collectively, OOO is designed to maximize the time employees spend unplugged and offline and includes three mandatory, company-wide weeklong office closures, holidays, PTO, mental wellness days and Flex Fridays, that combined together, provides Tinuiti employees with a total of more than 69 paid days off a year in addition to sick time to take advantage of. With OOO in place, Tinuiti now offers one of the most generous time off policies in the industry.

Key Points: 
  • With OOO in place, Tinuiti now offers one of the most generous time off policies in the industry.
  • DiGuido suggested a companywide mandatory closure to offer everyone the chance to step back and recharge, hence the name ' Tinuiti Recharge .'
  • In the weeks following Tinuiti Recharge the firm experienced an increase in productivity across divisions leading to client business growth.
  • A lot of companies say it, but Tinuiti has been saying it and doing it since before it was cool.

Tinuiti's Chief Marketing Officer and Chief Solutions Officer Sweep Top Ad Industry Awards

Retrieved on: 
Monday, May 16, 2022

NEW YORK, May 16, 2022 /PRNewswire/ -- Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced Chief Marketing Officer, Dalton Dorné, and Chief Solutions Officer, Obele Brown-West, have garnered a slew of recent industry awards from some of the industry's foremost organizations including Adweek, Ad Age, AdExchanger, and AdMonster. As part of Tinuiti's E-team, Dorné and Brown-West's combined leadership and expertise continue to drive growth, elevate client experience and provide top-tier performance for Tinuiti's client partners.

Key Points: 
  • Dalton Dorn, Chief Marketing Officer at Tinuiti, said: "It's incredibly humbling to be named among some of the industry's top talent, in particular, alongside Obele, an inspiring fellow teammate and leader here at Tinuiti.
  • Dorn and Brown-West have both been named Adweek Media All-Stars personally selected by Adweek's editors from among thousands of applications.
  • Today's Ad Age Leading Women List recognizes 50 women who have the power to continue to change the broader advertising and media industry.
  • The awards program honors those leaders who have made a lasting impact on their brands, organizations and marketsspotlighting the diversity and progress of the industry.

Just Announced: Tinuiti Live Agenda Explores "The New, New Normal" for Ecommerce Brands

Retrieved on: 
Thursday, May 5, 2022

NEW YORK, May 5, 2022 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today unveiled the agenda and opening line-up for "Tinuiti Live - The New, New Normal: Chaos, Complexity & Change," a full-day, in-person and live streaming event on Tuesday, June 7, 2022 in New York City. The company will release additional agenda updates over the coming weeks.

Key Points: 
  • To adjust to this "new, new normal," industry brands and marketing leaders are coming together for a full day of interactive programming, as Tinuiti Live returns to the stage to explore the most timely issues for performance marketing and brands.
  • Some of the industry's most admired thought leaders will participate in the agenda and will guide three distinct tracks appropriately themed: Chaos, Complexity & Change.
  • Each session is tied back to action for those attending not theory and grounded in measurement best practices and standards.
  • Bonin will address where brands and consumers are today, and how brands should rethink everything they are doing and how they measure it.

Tinuiti Named Microsoft Global Agency of The Year

Retrieved on: 
Wednesday, April 27, 2022

NEW YORK, April 27, 2022 /PRNewswire/ -- Tinuiti today became the first independent performance marketing firm to win the Microsoft Global Agency of The Year award for demonstrating excellence in driving innovation, efficiency and growth across all of Microsoft Advertising. Tinuiti is the first independent agency to receive the highly-coveted Global Agency of the Year award since the program launched in 2018.

Key Points: 
  • Tinuiti is the first independent agency to receive the highly-coveted Global Agency of the Year award since the program launched in 2018.
  • Obele Brown-West, Chief Solution Officer at Tinuiti, said: "It's an incredible honor to be named the Microsoft Global Agency of the Year an accolade that underscores Tinuiti's commitment to excellence, efficiency and accelerating brand performance for our client partners.
  • For as long as Tinuiti has been an agency, Microsoft has been there every step of the way.
  • Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising, said:"Microsoft Advertising is honored to present Tinuiti with the Global Agency of the Year award.