BMW M8

BMW M8: Best-In-Class Infotainment System, Finds Strategy Analytics

Retrieved on: 
Tuesday, April 14, 2020

A new expert UX evaluation from the In-vehicle UX (IVX) group at Strategy Analytics has assessed the BMW M8 infotainment system.

Key Points: 
  • A new expert UX evaluation from the In-vehicle UX (IVX) group at Strategy Analytics has assessed the BMW M8 infotainment system.
  • Overall, the BMW M8 infotainment system scored very highly in Strategy Analytics (SA) proprietary infotainment benchmark algorithm , placing it near the top of all the vehicles rated by SA thus far.
  • BMW has improved the radio preset experience by making preset management more noticeable by increasing size and including text labels.
  • With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.