Annual Rankings of Hottest Footwear and Apparel Brands Find HEYDUDE, Nike, SHEIN, Carhartt on Top
BOSTON, March 12, 2024 /PRNewswire/ -- Global strategy consultancy L.E.K. Consulting has released its third annual Brand Heat Index, revealing which brands are gaining in popularity – or, increasing their brand "heat" – across major product categories in women's and men's footwear and apparel.
- Consulting has released its third annual Brand Heat Index, revealing which brands are gaining in popularity – or, increasing their brand "heat" – across major product categories in women's and men's footwear and apparel.
- "Consumers continue to demand a lot from their footwear and apparel brands.
- The apparel rankings, similar to footwear, point to a few clothing brands that are consistently strong performers across genders and generations.
- For the full sets of footwear and apparel brand rankings by generation, gender and product category – including athletic, casual, dress and outdoor/rugged – please see the 2024 U.S.