ProColombia

Colombia Invites American Buyers to Explore Opportunities at the 100th Business Matchmaking Forum in Cartagena

Retrieved on: 
Monday, March 4, 2024

This edition will host 2,000 exporters from all over Colombia, representing key sectors such as agri-business, textile and apparel, industries 4.0, and manufacturing.

Key Points: 
  • This edition will host 2,000 exporters from all over Colombia, representing key sectors such as agri-business, textile and apparel, industries 4.0, and manufacturing.
  • The nation is a hub of innovation and industrial strength, offering strategic advantages for American buyers seeking diverse sourcing opportunities", said Carmen Caballero, President of ProColombia.
  • The first Business Matchmaking Forum by ProColombia took place in 1997 in Cartagena, with the participation of 200 international buyers and 400 Colombian exporters.
  • This edition aims to showcase to the world the evolution of the regions and the business ecosystem of Colombia.

Colombia: the largest Latin American delegation at the Mobile World Congress 2024

Retrieved on: 
Tuesday, February 27, 2024

The country is working hard to ensure that it becomes a "Digital Powerhouse," where ICT drives development and investment, thus improving the population's quality of life.

Key Points: 
  • The country is working hard to ensure that it becomes a "Digital Powerhouse," where ICT drives development and investment, thus improving the population's quality of life.
  • "Colombia's participation in the Mobile World Congress gives us the opportunity to continue strengthening a network of international partners that will support us in becoming a tech-producing country, thus consolidating our regional leadership in areas such as Artificial Intelligence.
  • We will share our experiences and progress in ICT, so that the world can see how Colombia will become a Digital Powerhouse," stated ICT Minister Mauricio Lizcano.
  • This analysis measures 38 OECD member countries' efforts to use data and technological tools in order to encourage people-centered digital transformation.

Summit Materials Announces Board of Directors Appointments

Retrieved on: 
Wednesday, January 17, 2024

DENVER, Jan. 17, 2024 /PRNewswire/ -- Summit Materials, Inc. (NYSE: SUM, "Summit" or the "Company") is pleased to announce the appointment of Jorge Mario Velasquez, Irene Moshouris, and Juan Esteban Calle to the Summit Materials Board of Directors, effective January 12, 2024.

Key Points: 
  • DENVER, Jan. 17, 2024 /PRNewswire/ -- Summit Materials, Inc. (NYSE: SUM, "Summit" or the "Company") is pleased to announce the appointment of Jorge Mario Velasquez, Irene Moshouris, and Juan Esteban Calle to the Summit Materials Board of Directors, effective January 12, 2024.
  • Following these appointments, and together with the retirement of John Murphy, the Board consists of 11 directors, 10 of whom are independent.
  • "We are delighted to welcome an experienced and accomplished set of new board members to the Summit Materials board," said Howard Lance, chairman of Summit Materials.
  • Grupo Argos is a leader in the cement business through its subsidiary Cementos Argos, which, together with affiliates, is a 31% owner of Summit Materials.

Colombia Will Showcase at FITUR 2024 Why it is The Country of Beauty

Retrieved on: 
Tuesday, December 26, 2023

The delegation is led by the Ministry of Commerce, Industry, and Tourism and accompanied by ProColombia, aiming to showcase the best of its offerings.

Key Points: 
  • The delegation is led by the Ministry of Commerce, Industry, and Tourism and accompanied by ProColombia, aiming to showcase the best of its offerings.
  • This participation is part of the launch of its new Country Brand narrative, 'Colombia, the country of beauty,' which encompasses various dimensions such as natural landscapes, cultural diversity, gastronomic richness, and the warmth of its people.
  • It conveys a unified message promoting a destination of authentic and transformative experiences with the ability to attract international travelers.
  • In 2022, Colombia welcomed 4.6 million international travelers, marking its best year for the market, surpassing 2019 figures by 1.7%.

Colombia Takes the Spotlight at PLMA: A Hub for Private Label Excellence

Retrieved on: 
Friday, November 10, 2023

CHICAGO, Nov. 10, 2023 /PRNewswire/ -- Colombia's strong presence at PLMA underscores Colombia's commitment to becoming a premier private label manufacturer, aligning with its vision to be recognized as a world's pantry, as highlighted by the Food and Agriculture Organization (FAO). The Colombian companies participating in PLMA bring a dedication to sustainability and food safety, presenting exciting opportunities for US brands.

Key Points: 
  • The Colombian companies participating in PLMA bring a dedication to sustainability and food safety, presenting exciting opportunities for US brands.
  • Beyond the food sector, Colombia excels in cleaning, skincare, personal care, paper packaging, and oral care, leveraging premium raw materials and natural ingredients to craft innovative, sustainable products.
  • In the non-food sector, Colombia presents a formidable lineup of five companies ready to make a significant impact.
  • Come to our Colombia stand in the North Hall food pavilion (1105-1208) and at booths 1811-1713 in the non-food pavilion South Hall.

Rhode Island Set to Welcome 300+ Businesses and 35+ Economic Development Agencies as State Plays Host to 2023 Go Global Awards

Retrieved on: 
Monday, October 30, 2023

Rhode Island Commerce, in partnership with the International Trade Council, is set to welcome hundreds of business and economic development leaders from around the world at next week’s 2023 Go Global Awards .

Key Points: 
  • Rhode Island Commerce, in partnership with the International Trade Council, is set to welcome hundreds of business and economic development leaders from around the world at next week’s 2023 Go Global Awards .
  • “The purpose of this annual event is to encourage international partnerships that lead to creating jobs and economic opportunities.
  • "The Go Global Awards stand as a catalyst, bringing together government and enterprises with global trade, procurement, and foreign direct investment ambitions.
  • The State of Rhode Island, our gracious host this year, offers an exceptional backdrop for this convergence," noted Ranjani Rangan, Chairperson of the International Trade Council.

The beauty of Colombia takes over London

Retrieved on: 
Friday, November 3, 2023

The launch of this promotional strategy will begin at Piccadilly Circus, the iconic screens in central London.

Key Points: 
  • The launch of this promotional strategy will begin at Piccadilly Circus, the iconic screens in central London.
  • From October 30th to November 5th, ProColombia will present its new country brand narrative, 'Colombia, the country of beauty,' in this prime location.
  • In addition to Piccadilly, we will take over 13 other strategic locations in London such as South Street Kensington, Canary Wharf, Westfield amongst others."
  • This activity will provide attendees with the opportunity to explore and enjoy the different types of speciality coffees from different regions of Colombia.

BayWa r.e. Solar Trade Opens New Solar Distribution Center in Medellín, Colombia

Retrieved on: 
Wednesday, October 4, 2023

MEDELLÍN, Colombia, Oct. 4, 2023 /PRNewswire/ -- BayWa r.e., a leading renewable energy company and PV distributor, continued its expansion in the Americas with the opening of a new solar distribution center in Medellín, Colombia.

Key Points: 
  • MEDELLÍN, Colombia, Oct. 4, 2023 /PRNewswire/ -- BayWa r.e., a leading renewable energy company and PV distributor, continued its expansion in the Americas with the opening of a new solar distribution center in Medellín, Colombia.
  • continued its expansion in the Americas with the opening of a new solar distribution center in Colombia.
  • Solar Trade's commitment to promoting solar energy adoption in Latin America and simplifying access to its products and services in the region.
  • Solar Trade intends to serve other countries in the Americas starting with Peru and Ecuador, using the Colombia facility as a distribution hub for the region.

Colombia Chooses Times Square to Launch in the United States its NEW Promotional Slogan "The Country of Beauty"

Retrieved on: 
Tuesday, September 19, 2023

NEW YORK, Sept. 19, 2023 /PRNewswire/ -- During these busy days and up until September 24th, all day long, locals and travelers will be captivated by the colors and contrasts of the most biodiverse country per square kilometer in the world as they enter Times Square right on 50th and Broadway.

Key Points: 
  • That's when this new slogan The Country of Beauty, was born.
  • Carmen Caballero, president of ProColombia, the promotion agency of the country, stated that "Colombia is in permanent evolution and international visitors have made us a trending destination.
  • By the way: the US is the leading issuer of investment to Colombia and its main trading partner as well.
  • "With this new messaging, we want to share with the world the magic of Colombia and its immense beauty" said the President of Colombia, Gustavo Petro.

"Colombia, the Country of Beauty": the Latin American country's new international promotional message

Retrieved on: 
Tuesday, September 12, 2023

MADRID, Sept. 12, 2023 /PRNewswire/ -- The Minister of Trade, Industry, and Tourism, Germán Umaña, says that this unified promotional message aims to attract more foreign investment, boost non-mining and non-energy exports, and promote inbound international tourism, all under the umbrella of sustainability.

Key Points: 
  • "This message celebrates our cultural wealth, our people's warmth, our stunning natural landscapes, and other attributes that make Colombia one of the region's most unique and alluring places.
  • According to ProColombia President Carmen Caballero, this narrative is key to achieving the goals defined by Colombian President Gustavo Petro's administration.
  • For the first time, the resulting message can be used to attract international tourism as well as promote national tourism.
  • For example, in September 2022, Forbes Magazine's international edition ranked Colombia as the third most beautiful country in the world out of the 50 countries that were analyzed.