Consumer Packaged Goods Companies Aren't Hiring for Innovation, Josh Bersin Company Research Reveals
In earlier research , The Josh Bersin Company identified that among all the jobs and skills in CPG, "consumer delight" skills such as R&D, marketing, and data analytics are the most in-demand capabilities.
- In earlier research , The Josh Bersin Company identified that among all the jobs and skills in CPG, "consumer delight" skills such as R&D, marketing, and data analytics are the most in-demand capabilities.
- "The CPG industry has radically changed," said Josh Bersin, global industry analyst and CEO of The Josh Bersin Company.
- "No longer can consumer products companies sell their offerings through intermediaries like retailers, grocers, and Amazon.
- The Bersin Company report recommends CPG firms ensure their offerings align with customer demands and cost expectations through more robust data analysis.