Curaleaf Expands Zero Proof™ Brand Portfolio with Launch of Stir Fast-Acting THC Beverage Mix
NEW YORK, Jan. 8, 2024 /PRNewswire/ -- Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf" or the "Company"), a leading international provider of consumer cannabis products, today announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix designed to transform sparkling water into an elevated cannabis experience. Stir by Zero Proof is now available at all Curaleaf locations in Illinois, and is sold wholesale to dispensaries across the state.
- Stir by Zero Proof is now available at all Curaleaf locations in Illinois, and is sold wholesale to dispensaries across the state.
- Developed for new and existing cannabis consumers alike, Stir by Zero Proof offers an approachable and sociable alternative to hard seltzer with controllable dosing at 5mg THC per sachet.
- Stir by Zero Proof follows the September 2023 launch of the Zero Proof brand's inaugural product offering, Squeeze, a beverage complement that provides a uniquely controllable and customizable experience with an easy-to-pour dispenser and compact design delivering 2.5mg THC per dose.
- Zero Proof Stir is also sold by wholesale partners across the state, including at Altius, Earthmed (McHenry), and Grasshoper Club (Southloop).