OshKosh B'gosh Inspires Trailblazers of Tomorrow in a Compelling New Back-to-School Campaign Starring Mariah Carey, Muhammad Ali and Outkast
Retrieved on:
Tuesday, July 20, 2021
With this brand campaign, OshKosh Bgosh is unveiling a back-to-school assortment that highlights both timeless and trend-forward styles alongside a bold new brand identity.
Key Points:
- With this brand campaign, OshKosh Bgosh is unveiling a back-to-school assortment that highlights both timeless and trend-forward styles alongside a bold new brand identity.
- With Today is Someday, OshKosh Bgosh spotlights notable trailblazers as children in a series of powerful vignettes celebrating their confidence and determination.
- Viewers will hear inspiring inner monologues from Ali, Carey and Outkast as children, dressed in OshKosh Bgosh, encouraging the next generation to dream boldly about who theyll become someday.
- The new campaign also features Mariah Careys own daughter, Monroe Cannon, in her first-ever brand campaign.