Ternary Appoints Technology Marketing Leader Carl Landers as Vice President of Marketing to Drive Customer Awareness in the FinOps Ecosystem
SAN FRANCISCO, Jan. 22, 2024 /PRNewswire-PRWeb/ -- In a strategic move to amplify its market leadership, Ternary, a pioneer of multi-cloud FinOps software for enterprises, announced today the appointment of Carl Landers as Vice President of Marketing. Landers brings over two decades of expertise in technology marketing, particularly in elevating products that address the complex challenges faced by today's enterprises. At Ternary, his focus will be driving customer awareness of how Ternary's innovative FinOps solutions transform multi-cloud spend management, particularly for enterprises grappling with the limitations of legacy products.
- Landers brings over two decades of expertise in technology marketing, particularly in elevating products that address the complex challenges faced by today's enterprises.
- At Ternary, his focus will be driving customer awareness of how Ternary's innovative FinOps solutions transform multi-cloud spend management, particularly for enterprises grappling with the limitations of legacy products.
- His expertise lies in positioning technology solutions in a way that resonates deeply with customer needs and industry trends.
- Reflecting on his new role, Landers articulated his mission: "Joining Ternary is not just about leading a marketing team; it's about building a crucial bridge.