Validity Announces Solution Empowering Marketers to Adopt BIMI
Retrieved on:
Monday, July 12, 2021
BOSTON, July 12, 2021 /PRNewswire-PRWeb/ --Today Validity , the leading provider of data quality and email marketing success solutions, announced new BIMI certificates to make it easier for marketers to adopt Brand Indicators for Message Identification (BIMI).
Key Points:
- BOSTON, July 12, 2021 /PRNewswire-PRWeb/ --Today Validity , the leading provider of data quality and email marketing success solutions, announced new BIMI certificates to make it easier for marketers to adopt Brand Indicators for Message Identification (BIMI).
- Google joins Yahoo and Fastmail in BIMI support, making BIMI available at roughly 2 billion inboxes (Source: https://financesonline.com/number-of-email-users/ ).
- DMARC combined with BIMI ensure the organization's domain hasn't been impersonated, ultimately strengthening the trustworthiness of marketers' email marketing for the recipients and increasing email engagement for today's digital marketers.
- Companies working to develop BIMI include Fastmail, Google, Mailchimp, Proofpoint, Twilio SendGrid, Validity, Valimail, and Verizon Media.