PODERISTAS LAUNCHES THEIR "VOICE + ACTION = PODER" CAMPAIGN TO MOTIVATE, INFORM, AND MOBILIZE LATINA VOTERS DURING THE 2022 MIDTERM ELECTIONS
The campaign will look to motivate, inform, and mobilize Latina voters one of the fastest-growing voting blocs in the United States in this year's critical midterm election cycle.
- The campaign will look to motivate, inform, and mobilize Latina voters one of the fastest-growing voting blocs in the United States in this year's critical midterm election cycle.
- TheVoice + Action = Poder campaign will uplift actionable and accurate voting and civic engagement resources and information, making it easy for voters and organizers to own their power this year.
- The portal will serve as a comprehensive voter resource and educational tool that is specifically tailored to Latina voters and the Poderistas community.
- According to a 2021 survey, the Poderistas audience is composed almost entirely of registered and habitually-engaged voters with deep roots in their communities.