LaLiga Launches Event Series 'El Partidazo' to Further Connect to Fans in U.S.
NEW YORK, Jan. 25, 2023 /PRNewswire/ -- LaLiga North America, the joint venture between LaLiga and Relevent Sports Group, today announced the launch of El Partidazo, a year-long event series highlighting some of Spain's biggest soccer teams and matches including Atlético Madrid, FC Barcelona, Real Madrid, Sevilla FC, Real Betis and Valencia CF.
- The series of multi-city activations around Spain's biggest clubs and matches continues to bring LaLiga closer to fans throughout the country as soccer's popularity grows.
- LaLiga North America's mission is to bring LaLiga, its clubs and players closer to fans in the region, and as in-person events regain importance, this series will allow fans to engage with LaLiga and its stars IRL, complementing its growing digital and virtual offerings.
- "It also provides an opportunity for ESPN+ and our regional sponsors to activate with our fans, further strengthening LaLiga's media and commercial offerings locally."
- LaLiga will continuously announce which matches, cities and bars will be featured as part of El Partidazo as the 2022/23 season unfolds.