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KS&R's Micro Modeling Framework for Statistically Robust Models with Smaller Samples a Success, Enabling Quantitative Market Research on Niche Audience

Retrieved on:

Tuesday, April 2, 2024

KS&R, B2B, Patient, Research, Operational technology, MaxDiff, Retail

SYRACUSE, N.Y., April 2, 2024 /PRNewswire/ -- KS&R, an industry-leading strategic consultancy and marketing research firm, today announced that it has validated its mixed mode framework, "Micro Modeling." This research approach enables the firm to conduct quantitative analysis for clients who have smaller, harder-to-reach target audiences. Micro Modeling ensures the integrity and reliability of its findings through rigorous, statistically backed guardrails. This framework embeds sophisticated quantitative methodologies—such as Maximum Difference Scaling (MaxDiff)—within comprehensive qualitative interviews. This fusion guarantees robust, actionable insights, even from limited data sets, setting a benchmark for precision in market research.

Key Points:

This research approach enables the firm to conduct quantitative analysis for clients who have smaller, harder-to-reach target audiences.
Micro Modeling ensures the integrity and reliability of its findings through rigorous, statistically backed guardrails.
This fusion guarantees robust, actionable insights, even from limited data sets, setting a benchmark for precision in market research.
By applying rigorously defined guardrails to our process, Micro Modeling sets the new standard for advanced quantitative research with small samples with more breakthroughs on the horizon."

New National Poll Uncovers Consumers Will Reward Ethical Data Use In The Age of AI

Retrieved on:

Thursday, October 12, 2023

Partnership, Bias, Internet, MaxDiff, Translation, Business, AI, Growth, Marketing, ChatGPT, SAN, Privacy, Customer service, Ketch

SAN FRANCISCO, Oct. 12, 2023 /PRNewswire/ -- Integrating strong data and privacy features into everyday business practices faces new challenges from the rampant development of new AI systems – and consumers are paying attention, a new national poll revealed today. The poll, commissioned by Ketch in partnership with The Ethical Tech Project, looked at both awareness and usage of AI amongst consumers, their expectations about data privacy, and the business value of featuring ethical data use as a consumer choice.

Key Points:

The poll, commissioned by Ketch in partnership with The Ethical Tech Project , looked at both awareness and usage of AI amongst consumers, their expectations about data privacy, and the business value of featuring ethical data use as a consumer choice.
Based on these findings, it makes sense that consumers were also found to overwhelmingly agree that businesses must adopt ethical data practices in the Age of AI.
Specifically, consumers see choice and control over data as a fundamental right, not a bonus feature.
"If this doesn't motivate business leaders to take data privacy seriously – then I'm not sure what will."

Toluna Launches Industry-Leading Automated MaxDiff Solutions on Toluna Start

Retrieved on:

Wednesday, June 28, 2023

Marketing, Advertising, Communications, Technology, Telecommunications, Faster, Name, Attention, Element, Automation, Digital, MaxDiff, Fine chemical, Online shopping

Toluna , the leading global insights technology and panel provider, today announced the launch of Automated MaxDiff solutions on the Toluna Start platform.

Key Points:

Toluna , the leading global insights technology and panel provider, today announced the launch of Automated MaxDiff solutions on the Toluna Start platform.
View the full release here: https://www.businesswire.com/news/home/20230628438324/en/
Unleash the full potential of Toluna Start with new automated MaxDiff solutions.
The key benefits of Toluna Start’s Automated MaxDiff research technology include:
Flexible Application: Use a standalone MaxDiff solution or seamlessly integrate a MaxDiff question within any survey.
Our automated MaxDiff solutions provide users with actionable insights by identifying clear winners and losers when it comes to names, taglines, claims, and varieties—and they’re able to do it through a trusted platform with unrivaled speed, flexibility, and ease of use.”
The addition of automated MaxDiff to the Toluna Start platform follows shortly after the late-2022 launches of Multimarket Research and Toluna Start Qual .

AMS Announces Principal Patricia Yanes as Testifying Survey Expert, Authority in Applying Conjoint Analysis as a Basis for Damages Models in Class Actions

Retrieved on:

Tuesday, January 10, 2023

WALTHAM, Mass., Jan. 10, 2023 /PRNewswire-PRWeb/ -- Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Principal and Discrete-Choice Methodology Lead Patricia (Patty) Yanes joins the firm's expanding network of testifying survey experts. AMS will support Yanes in complex litigation involving survey evidence and expert witness testimony, with a focus on applying conjoint analysis and other methodologies as a basis for determining damages in class actions and other civil litigation.

Key Points:

AMS will support Yanes in complex litigation involving survey evidence and expert witness testimony, with a focus on applying conjoint analysis and other methodologies as a basis for determining damages in class actions and other civil litigation.
For more than a decade Yanes has led both domestic and international research engagements in business-to-business and consumer markets at AMS.
She has successfully managed projects with testifying experts working on cases related to deceptive advertising, class actions, patent infringement and more.
For additional information on AMS Litigation Support services, please send inquiries to [email protected] or contact Jason Och at (781) 250-6317.

Streaming Wars Set to Intensify as US Consumers More Likely to Cancel Media Subscriptions

Retrieved on:

Thursday, September 22, 2022

quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.

Key Points:

quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.
Almost a third of US respondents (31%) admit to having free access to a streaming media service through friends or family.
Cutting back on streaming services are ways for cash strapped consumers to save some dollars.
US consumers of all age groups are most willing to spend between $10-$25 per month to skip ads on streaming platforms.

ChoiceFlows Board and Leadership Team Announced

Retrieved on:

Friday, August 5, 2022

CEO, Non-governmental organization, RESEARCH, Policy, Research, Government, Chief executive officer, DCE, MaxDiff, Decision-making, University, DSS, BWS, VCE, Organization, Management

RESEARCH TRIANGLE REGION, N.C., Aug. 5, 2022 /PRNewswire/ -- ChoiceFlows Inc. (Choiceflows) today announced new officers to its board of directors and members of its advisory board. Kevin Clark, President, Chairman & CEO says "I'm pleased to welcome Dr. Sandra Archibald as Vice President, Dr. Frank Ethridge as Secretary, and Cathy Louviere as Treasurer, all members of the Choiceflows board of directors, along with our valued co-founder and board member Dr. Richard Carson, Chief Scientist." Clark as a co-founder continues in his current leadership role.

Key Points:

RESEARCH TRIANGLE REGION, N.C., Aug. 5, 2022 /PRNewswire/ -- ChoiceFlows Inc. (Choiceflows) today announced new officers to its board of directors and members of its advisory board.
Kevin Clark, President, Chairman & CEO says "I'm pleased to welcome Dr. Sandra Archibald as Vice President, Dr. Frank Ethridge as Secretary, and Cathy Louviere as Treasurer, all members of the Choiceflows board of directors, along with our valued co-founder and board member Dr. Richard Carson, Chief Scientist."
"We also welcome our advisory board members Amanda Barnard, Richard Boyd, Brian Fine, Maria Lambides, Erica O'Neill, Bill Tsang, and Joe Urbany," says Clark.
Choiceflows is a for-profit enterprise dedicated to using choice modeling and experiments to advance decision making.

quantilope Launches an Automated Solution to Need-Based Segmentation

Retrieved on:

Wednesday, October 27, 2021

NEW, Research, Technology, Entrepreneurship, Qualitative research, Algorithm, Tech, Machine learning, Consultant, Risk, Marketing, CEO, Multimedia, MaxDiff, Deloitte, Automation, Heart, Expertise reversal effect, Retail

HAMBURG, Germany and NEW YORK, Oct. 27, 2021 /PRNewswire/ --Global insights technology provider, quantilope, launches automated segmentation - adding a 13th advanced method to its Insights Automation platform.

Key Points:

HAMBURG, Germany and NEW YORK, Oct. 27, 2021 /PRNewswire/ --Global insights technology provider, quantilope, launches automated segmentation - adding a 13th advanced method to its Insights Automation platform.
quantilope's automated analysis enables companies and brands to undertake the previously costly and time-consuming process of professional need-based segmentation.
quantilope's new automated segmentation provides brands with a differentiated understanding of consumers at the push of a button.
About quantilope: quantilope is an international software company and leading provider of insights automation technology for both quantitative and qualitative research.

Aha! Insights Technology Selects Qualtrics DesignXM for its Integrated Market Research Platform

Retrieved on:

Wednesday, August 11, 2021

IDI, CEO, MaxDiff, Bias, Technology, Emotion, Rotation, B2B, Method, Conjoint, Prelim, Insight Technology, XM, Marketing, Tutoring

Insights Technology has selected Qualtrics, the world's No.

Key Points:

Insights Technology has selected Qualtrics, the world's No.
1 Experience Management (XM) provider and creator of the XM category, to augment its integrated suite of strategic qual/quant activities and tools.
is able to offer more complex, in-depth consumer and B2B research studies, as well as quant-only studies, all available on one intuitive platform.
team provides a full range of market research services including study design, project management, respondent recruiting, strategic guidance, plus hands-on training and tech support.

Alida Introduces Alida TXM Amidst Year of Continuous Innovation

Retrieved on:

Tuesday, August 10, 2021

Alida, a leading disruptor in customer experience management (CXM), today unveiled Alida Total Experience Management (TXM).

Key Points:

Alida, a leading disruptor in customer experience management (CXM), today unveiled Alida Total Experience Management (TXM).
Alida TXM will allow organizations to build stronger brands, develop state-of-the-art products, and create meaningful and long-lasting relationships with their customers.
Alida TXM enables brands to go beyond traditional Voice of the Customer (VoC) by augmenting their insight efforts, empowering companies to make business decisions with their customers and not for them.
Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product and brand experiences.

New Study Finds the Total Economic Impact of quantilope's Insights Automation Platform Can Provide Researchers a 319% ROI Over a Three-Year Period

Retrieved on:

Wednesday, July 7, 2021

Market research, Articles, Product management, Academic disciplines, Business process, Science, Choice modelling, MaxDiff, Research

Quality Research Methodologies: quantilope offers fully customizable and automated research methodologies such as conjoint, TURF, KDA, implicit association tests, and more.

Key Points:

Quality Research Methodologies: quantilope offers fully customizable and automated research methodologies such as conjoint, TURF, KDA, implicit association tests, and more.
The intuitive platform allows users to accomplish more high-quality insights projects in less time compared to working with traditional market research agencies.
Created for researchers by researchers, quantilope offers a new streamlined approach to conduct market research that's fast and affordable - without sacrificing quality.
About quantilope: quantilope is an insights automation platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, Tracking and more.