Churchill Downs Racetrack Announces 2023 Kentucky Derby Partnerships
LOUISVILLE, Ky., April 13, 2023 /PRNewswire/ -- Churchill Downs Racetrack is excited to announce a dynamic lineup of partners and licensees for the 149th Kentucky Derby, with new partnerships and renewals including Brown-Forman brands: Woodford Reserve, Old Forester, Finlandia, Tequila Herradura; BMW of North America, White Claw, FanDuel, vineyard vines, AT&T, Third Time Entertainment, Ford's Garage, Romero Britto, and Paramount Network's "Yellowstone."
- "The Kentucky Derby is where global trends meet traditions in authentic, inspiring and impactful ways," said Casey Ramage, Churchill Downs Racetrack's Vice President of Marketing and Partnerships.
- The 2023 new Kentucky Derby partners, licensees and activations include:
Tequila Herradura will serve Derby-inspired tequila cocktails and provide Instagramable moments for guests to capture their Kentucky Derby experiences. - AT&T joins as the first preferred Fiber Internet partner of Churchill Downs and the Kentucky Derby.
- LG&E returns this year to focus support on the ongoing renewable energy initiatives by Churchill Downs Racetrack as the first green energy partner of the Kentucky Derby.