How Quick and Easy Is It to Schedule Service for Your Car? Top Auto Dealer Groups Ranked
“The auto industry has long focused on the experience of customers who bring their vehicle in for service, but what really happens leading up to the appointment?
- “The auto industry has long focused on the experience of customers who bring their vehicle in for service, but what really happens leading up to the appointment?
- STE fills-in that gap.”
The study was completed between January 2023 and May 2023, when Pied Piper phoned each of the 1,739 dealerships owned by the seventeen largest auto dealer groups, posing as a service customer attempting to schedule a service appointment. - 62% of the total score is determined by efficiency measurements, while 38% of the total score is determined by quality measurements.
- An auto dealer’s relationship with a service customer typically starts with a customer phone call to schedule a service appointment.