Brand growth slows finds Interbrand's Best Global Brands Report 2023
This follows a longer-term trend in which brands operating exclusively in one sector, taking an incremental approach, have experienced slower brand value growth.
- This follows a longer-term trend in which brands operating exclusively in one sector, taking an incremental approach, have experienced slower brand value growth.
- Gonzalo Brujó, Global CEO of Interbrand, said: "After a few years of strong brand growth, we have entered a period of stagnation, with this year's table showing moderate growth in overall brand value.
- Those who can successfully leverage their brand into new consumer pools of potential will reap the rewards of strong brand growth."
- [1] +81.5% Revenue CAGR vs. the average, 2018-2022
[2] +43.8% revenue growth estimates vs. average
[3] +33.7% EBIT growth estimates vs. average
[4] +4.8pp Brand Value growth vs. average
Kathleen Hall, Chief Brand Officer, Microsoft, said: "We are honored to be recognized for continued strong growth in the Best Global Brands ranking this year.