World-First Sponsor X Returns to United States Grand Prix with STEM-Focused Organization, Girlstart
In partnership with McLaren Formula 1 Team, Smartsheet (NYSE:SMAR), the enterprise work management platform, today announced it will highlight national women-led nonprofit, Girlstart , as the next Sponsor X taking the place of the Smartsheet logo on McLaren’s F1 race cars at the United States Grand Prix on October 20-22, 2023.
- In partnership with McLaren Formula 1 Team, Smartsheet (NYSE:SMAR), the enterprise work management platform, today announced it will highlight national women-led nonprofit, Girlstart , as the next Sponsor X taking the place of the Smartsheet logo on McLaren’s F1 race cars at the United States Grand Prix on October 20-22, 2023.
- “At Girlstart, we teach girls that they can be whatever they want when they grow up.
- The Smartsheet Sponsor X initiative has enabled us to connect with inspiring, STEM-related nonprofits at key race events and provide our team’s support,” said Louise McEwen, executive director, brand and marketing at McLaren Racing.
- “When we launched Sponsor X, we had one simple mission: to elevate deserving nonprofit organizations by putting them front and center in the world of Formula 1.