Drift Expands Beyond Conversational Marketing
BOSTON, Aug. 4, 2020 /PRNewswire/ -- Drift , the leading sales and marketing platform that created the Conversational Marketing category, today announced a new category: Revenue Acceleration .
- BOSTON, Aug. 4, 2020 /PRNewswire/ -- Drift , the leading sales and marketing platform that created the Conversational Marketing category, today announced a new category: Revenue Acceleration .
- Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the ongoing relationship they have as a customer.
- We thought what we were doing was helping marketers drive more leads, but what we found is that when companies adopted Conversational Marketing, it wasn't just about marketing.
- Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster.