We Eat Snacks With Our Eyes First - Colors Matter: HunterLab Launches Snack Food Campaign, Providing State-of-the-Art Spectrophotometers to Ensure Vibrant Food Hues and Color Tones
RESTON, Va., Oct. 18, 2022 /PRNewswire/ -- HunterLab announced a multi-pronged snack food campaign from October 18 through January 10 to increase awareness of the importance of color quality in food. For over 70 years, HunterLab has helped products like chips/crisps, cheese puffs/balls, and roasted nuts keep reliably vibrant colors – allowing manufacturers to reproduce iconic brands perfectly and consistently with each batch. Inventors of the foundational Hunter L, a, b values used in global spectrophotometry, HunterLab provides the most innovative, user friendly, and full spectrum color-measurement technology for food production and many other industries.
- "Consistency of color is a vital concern to the food industry, with snack foods in particular," said Paul Barnes, Sales Manager of HunterLab.
- "It's a well-studied fact that customers are drawn to bright, cheery colors in the supermarket.
- Those colors remind us of nature and are usually associated with flavor, nutrition, and ripeness.
- Color serves to satisfy a hard-wired function in our brain: we all know what spoiled food 'looks' like, and we gravitate toward the 'fresh.'