The final frontier: telcos race to launch next-gen Super Bundling hubs
Super Bundling has emerged as a key strategy for telcos as they seek to protect, diversify and grow their businesses.
- Super Bundling has emerged as a key strategy for telcos as they seek to protect, diversify and grow their businesses.
- Well over half (63%) believe their organizations will lose revenue and market share if they fail to launch Super Bundling hubs.
- Malhotra added, “While the Super Bundling race has just got started, some of the biggest players in the market are already surging ahead.
- As ever more telcos launch their own Super Bundling hubs, this variety and the ability to curate the services on offer will form a key point of competitive advantage.