Unlocking Digital Advertising Potential Through 2030 and Beyond
The white paper, Overcoming Complexity: Advertising in a Fragmented Landscape, released today by Parks Associates in partnership with Adeia, the company whose innovations shape the way the world explores and experiences entertainment through advanced R&D, describes how vMVPD services are augmenting -- and in some cases replacing -- traditional pay-TV services as the primary source of innovative advertising-based business models that promise to improve customer engagement and profitability.
- These are prime examples of new hybrid services," said Sarah Lee , Research Analyst, Parks Associates.
- The white paper describes how advertising can evolve to address these challenges and more for optimal engagement, profitability, and retention.
- Executed properly, these strategies can open new lines of dialogue with viewers and create higher levels of interactivity and intimacy.
- It also creates opportunities to establish and develop a sense of digital community," Doken said.