HBO Max

Unlocking Digital Advertising Potential Through 2030 and Beyond

Retrieved on: 
Thursday, September 7, 2023

The white paper, Overcoming Complexity: Advertising in a Fragmented Landscape, released today by Parks Associates in partnership with Adeia, the company whose innovations shape the way the world explores and experiences entertainment through advanced R&D, describes how vMVPD services are augmenting -- and in some cases replacing -- traditional pay-TV services as the primary source of innovative advertising-based business models that promise to improve customer engagement and profitability.

Key Points: 
  • These are prime examples of new hybrid services," said Sarah Lee , Research Analyst, Parks Associates.
  • The white paper describes how advertising can evolve to address these challenges and more for optimal engagement, profitability, and retention.
  • Executed properly, these strategies can open new lines of dialogue with viewers and create higher levels of interactivity and intimacy.
  • It also creates opportunities to establish and develop a sense of digital community," Doken said.

CLOUD 10 STUDIOS ANNOUNCES THE LAUNCH OF CLOUD 10 ORIGINALS

Retrieved on: 
Wednesday, August 30, 2023

DALLAS and LAS VEGAS, Aug. 30, 2023 /PRNewswire/ -- Cloud 10 Studios, led by feature-production veteran Tracey Dispensa, announces the launch of Cloud 10 Originals.

Key Points: 
  • DALLAS and LAS VEGAS, Aug. 30, 2023 /PRNewswire/ -- Cloud 10 Studios, led by feature-production veteran Tracey Dispensa, announces the launch of Cloud 10 Originals.
  • "We are very excited to be at the point where we can self-fund the development of several Cloud 10 originals working with these industry legends.
  • Cloud 10 Studios plans to execute its content as high-quality 3D animation, using both a 3D animation pipeline and a real-time pipeline leveraging Fortnite creator's Epic!
  • "We've already been using Unreal Engine for 80% of our projects at Cloud 10 Studios.

VICE Media Group Completes Sale to Lenders

Retrieved on: 
Monday, July 31, 2023

BROOKLYN, N.Y., July 31, 2023 /PRNewswire/ -- VICE Media Group today announced the completion of its sale to a consortium of its former lenders (the "Investor Group"), which consists of funds managed by affiliates of Fortress Investment Group LLC ("Fortress"), Soros Fund Management and Monroe Capital.

Key Points: 
  • BROOKLYN, N.Y., July 31, 2023 /PRNewswire/ -- VICE Media Group today announced the completion of its sale to a consortium of its former lenders (the "Investor Group"), which consists of funds managed by affiliates of Fortress Investment Group LLC ("Fortress"), Soros Fund Management and Monroe Capital.
  • "This marks the start of an exciting new chapter for VICE," said Bruce Dixon and Hozefa Lokhandwala, VICE's Co-Chief Executive Officers.
  • "With the support of our Investor Group, we now have the resources to strengthen our business, our partnerships and our content creation across all platforms.
  • VICE Media Group is a multi-platform media company with a global reach of over 400 million people.

Connected Toys Market worth $24.1 billion by 2028- Exclusive Report by MarketsandMarkets™

Retrieved on: 
Monday, July 31, 2023

Connected toys align with their tech-savvy lifestyles, offering a bridge between the physical and digital worlds.

Key Points: 
  • Connected toys align with their tech-savvy lifestyles, offering a bridge between the physical and digital worlds.
  • The ubiquity of smartphones and tablets ensures that connected toys can easily reach a broad audience of consumers, including children, parents, and tech-savvy individuals.
  • The tech-savvy population in North America, characterized by a strong affinity for digital devices and experiences, is a key driver for the Connected Toys Market.
  • Connected toys cater to this digital lifestyle, offering interactive and engaging play options that resonate with children and teenagers in the region.

Connected Toys Market worth $24.1 billion by 2028- Exclusive Report by MarketsandMarkets™

Retrieved on: 
Monday, July 31, 2023

Connected toys align with their tech-savvy lifestyles, offering a bridge between the physical and digital worlds.

Key Points: 
  • Connected toys align with their tech-savvy lifestyles, offering a bridge between the physical and digital worlds.
  • The ubiquity of smartphones and tablets ensures that connected toys can easily reach a broad audience of consumers, including children, parents, and tech-savvy individuals.
  • The tech-savvy population in North America, characterized by a strong affinity for digital devices and experiences, is a key driver for the Connected Toys Market.
  • Connected toys cater to this digital lifestyle, offering interactive and engaging play options that resonate with children and teenagers in the region.

HBO Max “Big Brunch” Contestant, Chef Roman Wilcox, continues campaign to save community diner

Retrieved on: 
Thursday, July 20, 2023

Now, some of the friends he made along the way are asking their fans and followers to donate to the cause of saving One Grub Community Diner.

Key Points: 
  • Now, some of the friends he made along the way are asking their fans and followers to donate to the cause of saving One Grub Community Diner.
  • Be on the lookout for the t-shirt sale launch via One Grub Community Diner’s social media on Facebook and Instagram.
  • In addition, One Grub Community Diner’s yoga pop-ups continue on Sunday, June 30 at 9:45 and 10:45 a.m. before brunch service.
  • Together, we can support One Grub Community Diner, provide access to plant-based foods, and empower the local community to embrace a healthier and more compassionate lifestyle.

Netflix is gaining subscribers again – but here’s how it can succeed once people stop signing up

Retrieved on: 
Thursday, July 20, 2023

Netflix announced plans to limit sharing earlier this year after experiencing its first subscriber loss in a decade in 2022.

Key Points: 
  • Netflix announced plans to limit sharing earlier this year after experiencing its first subscriber loss in a decade in 2022.
  • Its recent decision to offer cheaper, ad-supported tiers has also played a role in this increase in account numbers.
  • But as the video streaming industry has become more competitive over the years, Netflix has had to keep changing its business model to survive.

Network effects

    • This subscription-based service came with a US$19.95 (£15.42) price tag and no due dates or late fees.
    • The relatively low price helped build an initial critical mass of users, triggering a network effect.
    • Since then, Netflix’s business model has continued to be strengthened by network effects.

Conquering content

    • Netflix’s large base of users means it can spread the cost of a show over a large number of users, providing content creators with indirect network effects.
    • It also triggers a virtuous cycle for users, who return to the platform thanks to the growing amount and variety of content.
    • Netflix’s own content creation has built on this.
    • This feeds back into the creation of content that is tailored to what the audience wants to see.

Growing competition

    • No longer able to count on large flows of new users, Netflix must increase revenues from existing users.
    • It started by creating a basic subscription, which includes advertising and cannot be shared, as well as standard and premium subscriptions.
    • The latter do not have advertising and allow subscribers to add other people at reduced rates.

Actors are demanding that Hollywood catch up with technological changes in a sequel to a 1960 strike

Retrieved on: 
Monday, July 17, 2023

For the first time since 1960, actors and screenwriters are on strike at the same time.

Key Points: 
  • For the first time since 1960, actors and screenwriters are on strike at the same time.
  • Screenwriters, who have been on strike since May 2, have similar concerns.
  • Premieres are being canceled, and Emmy-nominated actors aren’t campaigning for those prestigious TV awards.

Rewind to the rise of TV

    • The first hit shows on TV aired in the mid-1940s, but actors initially earned far less from television than movies.
    • Around 1960, with the advent of hits like “Leave It to Beaver,” “Beverly Hillbillies” and “Bonanza,” TV became very profitable.
    • Actors demanded that their craft be compensated for TV shows about as highly as for their film appearances.
    • Residuals are a form of royalty paid to actors when movies and TV shows air on television after their initial run.

Fast-forward to 2023

    • People consume different types of media through subscriptions and streaming technology than they do while watching broadcast TV and cable television.
    • Actors and writers are concerned that their compensation hasn’t kept up with this transformation.
    • And the actors who are on strike argue that the formulas in place since 1960 to calculate residuals don’t work anymore.

Ejecting regularly scheduled shows

    • That’s because streamers started making shows with lower budgets, as it costs less to produce fewer episodes.
    • Since actors are typically paid per episode in which they perform, their salaries have dropped by virtue of having fewer appearances in even the most popular shows.
    • Another change has to do with the question of whether particular shows will keep going.
    • And their contracts often stop them from working on other shows between seasons.

Will AI erase actors?

    • Without a contract that says otherwise, once a studio films an actor, it can potentially use the actor’s likeness in perpetuity.
    • It is dystopian.” Until now, actors and writers say, the studios have refused to negotiate over AI with actors or writers.
    • But both unions see AI as a threat to their members’ livelihoods, a point SAG-AFTRA President Fran Drescher made on MSNBC.

No ‘pause’ for widening inequality gap

    • The gulf between what actors and top executives earn is a major difference between today’s actors and writer strikes and the 1960 strikes.
    • In 1965, executives made 15 times the average salary of their workers.
    • By 2021 those top execs were earning 350 times more than the average worker – including actors.

Watching union action on repeat

    • From Starbucks baristas to Amazon’s union organizers to the workers planning the pending UPS strike, more and more Americans are fighting for higher wages and more control over their schedules.
    • In fighting threats to their livelihoods, actors and screenwriters are the latest example of a national movement for stronger labor rights.

ANJALI SUD TO LEAD TUBI AS NEW CEO

Retrieved on: 
Monday, July 17, 2023

SAN FRANCISCO, July 17, 2023 /PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) free ad-supported streaming service, today announced the appointment of Anjali Sud as Chief Executive Officer for the company, effective September 1, 2023. Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the U.S.

Key Points: 
  • Sud, who will report to Paul Cheesbrough, CEO of Tubi Media Group, joins as Tubi recently became the most watched free ad-supported TV streaming service in the U.S.
    "Anjali is a highly accomplished executive in the technology and media industry with a passion and track record for strategic disruption and authentic leadership," said Paul Cheesbrough, CEO of Tubi Media Group.
  • "As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the U.S., she is the perfect candidate to lead Tubi into a new era of creativity, growth and market leadership."
  • "We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences," said Anjali Sud.
  • Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity."

Sinclair Names Nickolas James Vice President, Social Media

Retrieved on: 
Wednesday, July 12, 2023

Sinclair, Inc., today named Nickolas James to the newly created position of Vice President, Social Media.

Key Points: 
  • Sinclair, Inc., today named Nickolas James to the newly created position of Vice President, Social Media.
  • In this role James will report to Kevin Cotlove, Chief Digital Officer, and will be instrumental in shaping and executing Sinclair’s growth and engagement strategy for social media and digital content initiatives.
  • “Nick brings a wealth of experience creating audience passion around talent, brands and content,” said Cotlove.
  • where he was part of the team responsible for hit series including Keeping Up with The Kardashians, Chelsea Lately, and Fashion Police.