PATTISON Partners with Hivestack to Offer Unprecedented Programmatic Scale in Canada
Cam Milne, VP & GM at PATTISON Outdoor commented: "PATTISON embraces innovative technology partners that have the ability to add complementary revenue to our direct sales force.
- Cam Milne, VP & GM at PATTISON Outdoor commented: "PATTISON embraces innovative technology partners that have the ability to add complementary revenue to our direct sales force.
- Andreas Soupliotis, CEO of Hivestack shared: "It's an incredible honor for Hivestack to work with PATTISON and Cam Milne, a true Canadian powerhouse in DOOH.
- Our relationship means that PATTISON can use the Hivestack SSP (on a self-serve basis) to offer one-time or evergreen Private Marketplace (PMP) Deals to Hivestack's huge roster of programmatic buyers.
- Hivestack believes we are the largest Demand-Side Platform (DSP) in Canada in terms of programmatic revenue, and so we look forward to seeing our impressive budgets extend to PATTISON."