Disruptive Gems: How Innovative Creativity is Challenging the Marketing Status Quo
TAMPA BAY, Fla., July 17, 2023 /PRNewswire-PRWeb/ -- The white noise created by mass marketing is deafening. And yet a study by Brand Keys found that only 21 percent of all products and services examined had any meaningful points of differentiation to consumers. This is down from a 2003 benchmark study. Technology has amped up marketing channels, but the white noise created is not creating brand leadership overall. (1)
- Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, recently dived deep into the world of branding and marketing.
- A compilation audio reel has been created to reiterate key takeaways from conversations with innovators who are challenging the status quo of branding and marketing.
- TAMPA BAY, Fla., July 17, 2023 /PRNewswire-PRWeb/ -- The white noise created by mass marketing is deafening.
- (1)
Each episode features an innovator in brand marketing that has disrupted the status quo of how businesses grow a brand ─ and how they can revolutionize the world of business through disruptive creativity.