Pentagram

PORT AUTHORITY AND ARUP ANNOUNCE TEAM TO DELIVER WORLD-CLASS ART, BRANDING, AND DIGITAL EXPERIENCE PROGRAM FOR JFK'S NEW TERMINAL ONE

Retrieved on: 
Monday, March 25, 2024
Element, Arup, Taste, JFK, Environment, Newark Liberty International Airport, Part, Travel, City, Blog, Acquisition, Transport, XD, Terminal A, Pentagram, Airport, Multimedia, Port, Airline

NEW YORK, March 25, 2024 /PRNewswire/ -- The Port Authority of New York & New Jersey and Arup today announced the world-class team delivering the art, branding, and digital experience program for The New Terminal One (NTO) at John F. Kennedy International Airport (JFK).

Key Points: 
  • Arup has assembled a group of best-in-class designers and curators known collectively as the XD team, comprising Pentagram, WeShouldDoItAll (WSDIA), Karlssonwilker, Gentilhomme, and Culture Corps.
  • In addition to leading the team and strategically developing the program, Arup is leading the digital experience design.
  • Pentagram's Eddie Opara is developing the corporate brand for JFK NTO and leading brand experience development for the terminal, with support from WSDIA and Queens-based Karlssonwilker.
  • The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit.

Lexicon Branding Adds Senior Leadership and Expands Studio Capabilities to Meet Growing Client Demand for Brand Naming Expertise

Retrieved on: 
Friday, February 9, 2024
Pentagram, Visa, GM, Subaru Outback, Microsoft, Impossible Foods, Pentium, IDEO, P&G, Lexicon Branding, Cruise, Linguistics, Name, Levi Strauss & Co., Sonos, Shell, Salesforce, Meta, Dasani, Blackberry, Azure

SAUSALITO, Calif., Feb. 9, 2024 /PRNewswire-PRWeb/ -- Lexicon Branding, a global leader in the development of corporate and product brands, announced new leadership hires and expansion of its studio capabilities. Known for naming billion-dollar brands Sonos, Impossible Foods, Microsoft Azure, P&G's Swiffer, Subaru Outback, Intel Pentium, Dasani and Blackberry, Lexicon has an unmatched reputation for creating game-changing brand names for new to the world companies and products.

Key Points: 
  • "We are thrilled to start 2024 with new energy and hires that will help Lexicon meet the ambitious goals of our clients.
  • Creating the right brand name has never been more difficult — or important," David Placek, Founder, Lexicon Branding.
  • The new hires bring more than 50 years of collective branding and strategy experience to Lexicon and its clients.
  • Tom Raith joins Lexicon in a newly created position of Brand Leadership Director, working on projects with longer horizons with more focus on developing brand architecture systems that drive client growth, revenue and leadership.

Lexicon Branding Adds Senior Leadership and Expands Studio Capabilities to Meet Growing Client Demand for Brand Naming Expertise

Retrieved on: 
Thursday, February 8, 2024
Pentagram, Visa, GM, Subaru Outback, Microsoft, Impossible Foods, Pentium, IDEO, P&G, Lexicon Branding, Cruise, Linguistics, Name, Levi Strauss & Co., Sonos, Shell, Salesforce, Meta, Dasani, Blackberry, Azure

SAUSALITO, Calif., Feb. 8, 2024 /PRNewswire-PRWeb/ -- Lexicon Branding, a global leader in the development of corporate and product brands, announced new leadership hires and expansion of its studio capabilities. Known for naming billion-dollar brands Sonos, Impossible Foods, Microsoft Azure, P&G's Swiffer, Subaru Outback, Intel Pentium, Dasani and Blackberry, Lexicon has an unmatched reputation for creating game-changing brand names for new to the world companies and products.

Key Points: 
  • "We are thrilled to start 2024 with new energy and hires that will help Lexicon meet the ambitious goals of our clients.
  • The new hires bring more than 50 years of collective branding and strategy experience to Lexicon and its clients.
  • Schleuning has held senior leadership positions at Pentagram, Marshall Strategy and Mucho Design and has led programs for Google, Symantec, Salesforce and Visa.
  • Tom Raith joins Lexicon in a newly created position of Brand Leadership Director, working on projects with longer horizons with more focus on developing brand architecture systems that drive client growth, revenue and leadership.

The Habit Burger Grill Partners with Pentagram, the Foremost Independent Design Studio, to Transform Visual Brand Identity

Retrieved on: 
Wednesday, August 30, 2023
Partnership, Habit, The Habit Burger Grill, History, Creativity, Pentagram, Longevity, Social media, Fast food, Management

This collaboration marks an exciting time for both brands as they embark on a transformative journey to redefine Habit Burger Grill’s visual brand identity.

Key Points: 
  • This collaboration marks an exciting time for both brands as they embark on a transformative journey to redefine Habit Burger Grill’s visual brand identity.
  • By investing in a refreshed visual brand identity, The Habit Burger Grill aims to strengthen its market position, elevate brand recognition, and create a lasting impression among customers.
  • Marketeers at The Habit Burger Grill understand the significance of visual brand identity in today’s competitive landscape.
  • Guests at The Habit Burger Grill can always count on freshly made, handcrafted quality served up with genuine hospitality.

Vilcek Foundation launches digital experience, "Pueblo Pottery: Stories in Clay"

Retrieved on: 
Tuesday, August 1, 2023
Metropolitan Museum of Art, Mesa Verde National Park, IRS, Tourism, Exhibition, Southwestern United States, Cholera Monument Grounds and Clay Wood, History, Vallo, Organization, Vilcek Foundation, Foundation (nonprofit), Pueblo pottery, Art, Spirit, Observation, Pentagram, Digital, Empowerment, Pottery, Czechoslovakia, Pueblo

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- The Vilcek Foundation has launched Pueblo Pottery: Stories in Clay, a digital experience to complement the exhibition of Grounded in Clay: The Spirit of Pueblo Pottery. The multimedia project is community driven, and incorporates audio, essays, videos, and interactive tools developed with the curators of the Pueblo Pottery Collective.

Key Points: 
  • Pueblo Pottery: Stories in Clay is accessible on the Vilcek Foundation website, designed by Pentagram.
  • To help develop the digital experience, the Vilcek Foundation engaged Brian D. Vallo as a leading consultant.
  • The Vilcek Foundation encourages individuals to explore the digital experience and to reach out to learn more about the exhibition, Grounded in Clay: The Spirit of Pueblo Pottery.
  • The Vilcek Foundation is a private operating foundation, a federally tax-exempt nonprofit organization under IRS Section 501(c)(3).

"Grounded in Clay: The Spirit of Pueblo Pottery" on view at the Vilcek Foundation

Retrieved on: 
Thursday, July 13, 2023
Partnership, Vilcek Foundation, IRS, Exhibition, Poetry, SAR, Catalog, Cholera Monument Grounds and Clay Wood, Southwestern United States, Multimedia, History, Cultural center, Organization, Artpool Art Research Center, School for Advanced Research, Foundation (nonprofit), Photogrammetry, Spirit, School, Chumash, Pentagram, Research, Metropolitan, Pojoaque, New Mexico, Metropolitan Museum of Art, Furniture, Pottery, Tourism, Nursing, Czechoslovakia, Art

NEW YORK, July 13, 2023 /PRNewswire/ -- The Vilcek Foundation is pleased to present Grounded in Clay: The Spirit of Pueblo Pottery, with dual presentations at the foundation's Manhattan headquarters and at the Metropolitan Museum of Art from July 2023 through June 2024. Developed in partnership with the School for Advanced Research (SAR), the exhibition includes more than 100 historic and contemporary works of Native American pottery originating in the Pueblo communities of what is now the southwestern United States.

Key Points: 
  • The Vilcek Foundation's latest exhibition, "Grounded in Clay: The Spirit of Pueblo Pottery" is now on view in New York.
  • The exhibition at the Vilcek Foundation opens July 13, 2023, and is on view through June 2, 2024, by appointment.
  • As Grounded in Clay: The Spirit of Pueblo Pottery opens in New York, the Vilcek Foundation launches a digital experience, Pueblo Pottery: Stories in Clay , online.
  • The Vilcek Foundation is a private operating foundation, a federally tax-exempt nonprofit organization under IRS Section 501(c)(3).

Meet "Vention," Custom Software Development Leader Announces Global Rebrand

Retrieved on: 
Tuesday, May 16, 2023
Growth, Pentagram, Partnership, Health, Video game

NEW YORK, May 16, 2023 /PRNewswire/ -- Vention, a global industry-leading custom software development company, today launched the culmination of its extensive rebranding initiative in partnership with Pentagram, the world's largest independent design consultancy. This rebranding follows more than 20 years of business as the company modernizes itself to match the caliber of its partners' and clients' business and tech recognition amid rapid growth and expansion.

Key Points: 
  • NEW YORK, May 16, 2023 /PRNewswire/ -- Vention , a global industry-leading custom software development company, today launched the culmination of its extensive rebranding initiative in partnership with Pentagram , the world's largest independent design consultancy.
  • Since co-founding Vention, the company has helped over 500 businesses achieve their goals and bring scalable, next-gen solutions to the market and our clients' end-users."
  • However, the company had taken few steps to revamp its outward appearance despite consistent and proven leadership in software development services.
  • Follow Vention across social to track its rebrand journey and gain access to top tech insights via LinkedIn , Twitter , YouTube , Facebook , and Instagram .

Meet 'Vention', Custom Software Development Leader Announces Global Rebrand

Retrieved on: 
Tuesday, May 16, 2023
Growth, Pentagram, Partnership, Health, Video game

NEW YORK, May 16, 2023 /PRNewswire/ -- Vention, a global industry-leading custom software development company, today launched the culmination of its extensive rebranding initiative in partnership with Pentagram, the world's largest independent design consultancy. This rebranding follows more than 20 years of business as the company modernises itself to match the calibre of its partners' and clients' business and tech recognition amid rapid growth and expansion.

Key Points: 
  • NEW YORK, May 16, 2023 /PRNewswire/ -- Vention , a global industry-leading custom software development company, today launched the culmination of its extensive rebranding initiative in partnership with Pentagram , the world's largest independent design consultancy.
  • Since co-founding Vention, the company has helped over 500 businesses achieve their goals and bring scalable, next-gen solutions to the market and our clients' end-users."
  • However, the company had taken few steps to revamp its outward appearance despite consistent and proven leadership in software development services.
  • Follow Vention across social to track its rebrand journey and gain access to top tech insights via LinkedIn , Twitter , YouTube , Facebook , and Instagram .

AlgiKnit Rebrands to Keel Labs, Supporting Company Mission as A Platform for Climate-Focused Material Solutions

Retrieved on: 
Wednesday, October 26, 2022
Textile, COO, Industry, Revolution, Pesticide, CEO, Multimedia, Water, Nature, Pentagram, Renewable energy, Shipbuilding

MORRISVILLE, N.C, Oct. 26, 2022 /PRNewswire/ -- Today, Keel Labs™, formerly known as AlgiKnit, announces a full rebrand, created in collaboration with award-winning design firm, Pentagram, with a new name designed to reflect the company's mission and capacity to support a sustainable future at scale. The announcement includes an official name for the company's flagship product, Kelsun™, a seaweed-based yarn with a significantly lower environmental footprint than conventional fibers.

Key Points: 
  • Founded as AlgiKnit in 2017, Keel Labs is a sustainable materials company addressing the highly polluting systems of textile production with aquaculture-based technologies.
  • As Keel Labs, the company establishes itself as a platform for innovation, with future products that will broaden the potential of the ocean to accelerate the planet's development towards a more sustainable world.
  • "The name Keel Labs encompasses our vision of ever expanding horizons, of our commitment to innovation and opportunity," said Keel Labs co-founder and CEO, Tessa Callaghan.
  • Keel Labs is a sustainable materials company addressing the highly polluting systems of textile production with aquaculture-based technologies.

Inolex Inspires with New Corporate Identity

Retrieved on: 
Tuesday, October 25, 2022
Work, INOLEX, Marketing, Gandolfi, VP, Science, Visual language, Intelligence, Multimedia, Partnership, Doctor of Philosophy, Health, Industry, Motion, Principle, Nature, Advertising, Environment, Creativity, Sound, Beauty, Solution, Pentagram, Renewable energy, Online shopping, Fashion, Management, Retail, Gericke

PHILADELPHIA, Oct. 25, 2022 /PRNewswire/ -- "We don't swim with the current. We create it," said Lisa Gandolfi, PhD, VP, Marketing.

Key Points: 
  • This is the confidence and rebellious spirit behind Inolex's new corporate identity launching this week.
  • Inolex's new identity delivers an edgy, contemporary attitude for the fiercely independent company with a century-plus pedigree.
  • "We've had the essence of our identity, this kind of rebellious spirit, in our products and our approach, for decades.
  • Pentagram's Michael Gericke, one of the firm's most well-known and respected partners, led the team responsible for developing Inolex's new brand identity.