CPC

NBA Player Landry Shamet Teams Up with Earth's Splendor to Revolutionize Affordable Wellness Supplements

Retrieved on: 
Wednesday, March 6, 2024

This collaboration promises to elevate the brand through community engagement and digital marketing - providing consumers much needed access to affordable, lab-tested, premium-quality nutritional supplements.

Key Points: 
  • This collaboration promises to elevate the brand through community engagement and digital marketing - providing consumers much needed access to affordable, lab-tested, premium-quality nutritional supplements.
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9251551-earths-splendor-wellness...
    Earth's Splendor's diverse assortment of vitamins, minerals & supplements is owned by WVC Holdings (WVC).
  • Matt Wolf, CEO, expressed his enthusiasm stating, "We are thrilled to join forces with Landry Shamet to share Earth's Splendor with a new audience.
  • This collaboration between Earth's Splendor and Landry Shamet marks a significant milestone in the health and wellness industry, demonstrating the power of accessibility and quality in nutrition.

Global Times: Chinese whole-process people's democracy fully demonstrated by two sessions

Retrieved on: 
Tuesday, March 5, 2024

BEIJING, March 4, 2024 /PRNewswire/ -- Thousands of Chinese lawmakers and policy advisors are gathering in Beijing for the annual two sessions.

Key Points: 
  • BEIJING, March 4, 2024 /PRNewswire/ -- Thousands of Chinese lawmakers and policy advisors are gathering in Beijing for the annual two sessions.
  • The Chinese People's Political Consultative Conference (CPPCC) National Committee, China's top political advisory body, held a press conference on Sunday, one day ahead of its annual session.
  • Liu Jieyi, spokesperson for the second session of the 14th CPPCC National Committee, briefed the press on the session.
  • Liu said that the People's Political Consultative Conference is an important form of promoting socialist democracy and practicing whole-process people's democracy in China's political life.

Muscovites Enjoy the Tastes of China thru "Unique Flavors of Liaoning" Event

Retrieved on: 
Thursday, February 22, 2024

SHENYANG, China, Feb. 22, 2024 /PRNewswire/ -- The "Unique Flavors of Liaoning" event was held in Russia on the 20th, and various "flavors of Liaoning" brought gastronomic delights to the citizens of Moscow.

Key Points: 
  • SHENYANG, China, Feb. 22, 2024 /PRNewswire/ -- The "Unique Flavors of Liaoning" event was held in Russia on the 20th, and various "flavors of Liaoning" brought gastronomic delights to the citizens of Moscow.
  • Focusing on the "flavors of Liaoning," the event, hosted by News & Information Center, Xinhua News Agency, showcased unique Liaoning ingredients, "top ten Liaoning snacks," "top ten Liaoning dishes", etc.
  • Among which, the "peacock welcoming guests" sculpture, "24 solar terms" dumpling feast and other highlights, as well as live cooking presentation by Chinese and Russian chefs garnered the attention of guests from both nations.
  • Delegates from the Chinese Embassy in Russia, relevant organs from Liaoning Province, and representatives from the culture, tourism, industry and commercial sectors of Moscow Oblast attended the event alongside media personnel.

Sorenson Awarded Supplier of Non-Spoken Language Interpreting for NHS North of England Commercial Procurement Collaborative

Retrieved on: 
Wednesday, February 21, 2024

LONDON, Feb. 21, 2024 /PRNewswire/ -- Sorenson, the leading provider of inclusive communication services for Deaf, Deafblind, and hard-of-hearing communities around the world, today announced Sign Language Interactions, SignVideo, and Sorenson Interpreting have been named as suppliers for the Language Services Framework "Non-Spoken Language Interpreting" for NHS North of England Commercial Procurement Collaborative (NOE CPC).

Key Points: 
  • LONDON, Feb. 21, 2024 /PRNewswire/ -- Sorenson, the leading provider of inclusive communication services for Deaf, Deafblind, and hard-of-hearing communities around the world, today announced Sign Language Interactions, SignVideo, and Sorenson Interpreting have been named as suppliers for the Language Services Framework "Non-Spoken Language Interpreting" for NHS North of England Commercial Procurement Collaborative (NOE CPC).
  • "We're incredibly proud of being chosen by the NHS to provide quality language services to local authority councils, schools, police forces, fire and rescue services, and charities across the U.K.," said Jorge Rodriguez, CEO of Sorenson.
  • "This appointment represents a significant achievement for Sign Language Interactions, SignVideo, and Sorenson Interpreting, and exemplifies NHS's commitment to effectively addressing language barriers and fostering an inclusive environment."
  • Membership in the NOE CPC is not a prerequisite for utilizing the services offered.

Investments in Product-Led Strategy Drove Yelp’s Strong 2023 Results

Retrieved on: 
Thursday, February 15, 2024

“Yelp delivered one of our strongest financial performances ever in 2023,” said Jeremy Stoppelman, Yelp’s co-founder and chief executive officer.

Key Points: 
  • “Yelp delivered one of our strongest financial performances ever in 2023,” said Jeremy Stoppelman, Yelp’s co-founder and chief executive officer.
  • Total advertising revenue increased by 13% year over year to a record $1.28 billion, driven by strong advertiser demand.
  • Average revenue per location grew sequentially in each quarter of 2023 to reach a record level in the fourth quarter.
  • Advertising revenue from Yelp’s most efficient channels, Self-serve and Multi-location, together accounted for approximately 50% of Yelp’s 2023 advertising revenue.

MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform

Retrieved on: 
Thursday, February 15, 2024

MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite.

Key Points: 
  • MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite.
  • The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the speed of campaign setup.
  • Users will be guided through MGID Ads with informative tooltips through the entire campaign creation process, from creative development to ad placement, leveraging extensive data analytics for maximum performance alongside a CPC calculation feature, a step-by-step tracking setup, and AI-generated creatives.
  • The new dashboard has increased campaign metrics from 9 to 27 whilst 100 creatives can now be launched simultaneously in the time it previously took to launch one.

CPC Announces Acquisition of Kansas City-Based Drug Free Sport International

Retrieved on: 
Tuesday, February 13, 2024

KANSAS CITY, Mo., Feb. 13, 2024 /PRNewswire/ -- CPC, LLC – a company formed to buy, build, and hold™ businesses with a long-term horizon - announced that it has acquired Drug Free Sport International (DFSI) .

Key Points: 
  • KANSAS CITY, Mo., Feb. 13, 2024 /PRNewswire/ -- CPC, LLC – a company formed to buy, build, and hold™ businesses with a long-term horizon - announced that it has acquired Drug Free Sport International (DFSI) .
  • CPC engages a beneficial long-term hold strategy with its portfolio companies that fosters sustainable success and places an emphasis on human capital," commented Chris Guinty , Drug Free Sport CEO.
  • "CPC strives to partner with world class people to build exceptional places to work," said Wiley Curran , CPC Principal and Co-Founder.
  • Even more thrilling is the opportunity to work alongside this team right here in Kansas City - the place we all call home."

Valesco Industries Successfully Exits Drug Free Sport International, a Valesco Fund II Investment

Retrieved on: 
Monday, February 12, 2024

Valesco Industries is pleased to announce it has completed the sale of its interests in Drug Free Sport International (“DFSI”) to CPC.

Key Points: 
  • Valesco Industries is pleased to announce it has completed the sale of its interests in Drug Free Sport International (“DFSI”) to CPC.
  • Valesco has been proud to support a chapter in Drug Free Sport’s Mission - to “ensuring fair and safe sport and making mobile healthcare more accessible to all”.
  • "Valesco Industries has been instrumental in helping Drug Free Sport refine critical business processes, expand its value proposition and enable growth with supporting resources to enhance our position in the market.
  • Boxwood Partners served as the exclusive advisor to Drug Free Sport and Valesco Industries.

Digital Media Solutions Provider, Clicktripz, Launches Destination Marketing Division

Retrieved on: 
Thursday, February 8, 2024

HERMOSA BEACH, Calif., Feb. 8, 2024 /PRNewswire/ -- Clicktripz, a leading innovator in the online travel industry, has announced the launch of its new division dedicated to exclusively serving destination marketing organizations (DMOs).

Key Points: 
  • HERMOSA BEACH, Calif., Feb. 8, 2024 /PRNewswire/ -- Clicktripz, a leading innovator in the online travel industry, has announced the launch of its new division dedicated to exclusively serving destination marketing organizations (DMOs).
  • This strategic expansion marks Clicktripz' commitment to providing tailored solutions that empower DMOs in driving highly qualified travel intenders to their websites and, ultimately, their destinations.
  • This walled garden ecosystem generates large-format media units that leverage invaluable contextual signals provided by each publisher, with zero dependence on third-party cookies.
  • The result is a uniquely relevant marketing channel where destination marketing organizations can showcase anything from quaint attractions to heart-pounding experiences, all to a targeted audience of travelers.

Skai's 2024 Study Affirms Retail Media as Top Advertising Channel with 81% Marketer Approval

Retrieved on: 
Wednesday, February 7, 2024

Skai's and P2PI's State of Retail Media 2024 draws insights from around 100 U.S. consumer product manufacturers and agencies.

Key Points: 
  • Skai's and P2PI's State of Retail Media 2024 draws insights from around 100 U.S. consumer product manufacturers and agencies.
  • It explores the evolving dynamics of retail media and spotlights its expansion beyond traditional retail boundaries.
  • Out of 10 advertising channels, retail media was ranked as the most important across the board, and 81% consider it very or extremely important for 2024.
  • Discover the full insights and implications of the 2024 State of Retail Media by downloading the complete report here: [ https://skai.io/reports-and-whitepapers/2024-state-of-retail-media-report/ ].