AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing Campaigns
Creative Optimization empowers stakeholders across performance marketing, creative, and Business Intelligence (BI) teams to collaborate to craft diverse asset variations, test, and validate winning variables within advertisements – saving time and resources while elevating performance.
- Creative Optimization empowers stakeholders across performance marketing, creative, and Business Intelligence (BI) teams to collaborate to craft diverse asset variations, test, and validate winning variables within advertisements – saving time and resources while elevating performance.
- Creative Optimization aggregates all creative performance data in one place, providing an unbiased, comprehensive overview of creative performance, including cost, installs, clicks, and down-funnel metrics like retention, lifetime value and more.
- Creative Optimization consolidates all creative data, offering a reliable and up-to-date system that incorporates recent changes in the marketing ecosystem.
- This streamlines the data integration process and ensures a credible and trustworthy source for creative data within the BI system.