M&M

MARS SWEETENS UP SUPER BOWL LVIII WITH INNOVATIVE SNICKERS® ROOKIE MISTAKE AUGMENTED REALITY EXPERIENCE

Retrieved on: 
Wednesday, February 7, 2024

NEWARK, N.J., Feb. 7, 2024 /PRNewswire/ -- Mars is kicking off 2024 by bringing fan-favorite brands back to the Super Bowl ad lineup in totally new ways—including launching its most innovative Super Bowl activation yet, the SNICKERS® Rookie Mistake AR Experience.   

Key Points: 
  • NEWARK, N.J., Feb. 7, 2024 /PRNewswire/ -- Mars is kicking off 2024 by bringing fan-favorite brands back to the Super Bowl ad lineup in totally new ways—including launching its most innovative Super Bowl activation yet, the SNICKERS® Rookie Mistake AR Experience.
  • Beginning on February 11, fans who own an Apple Vision Pro headset can step into the virtual experience, which is tied to the brand's wider Rookie Mistake campaign.
  • SNICKERS isn't the only Mars brand that's showing up in new ways at the Super Bowl.
  • To learn more about SNICKERS and the Rookie Mistake campaign, be sure to follow SNICKERS on Facebook , Twitter , TikTok and Instagram .

MARS RELEASES STAR-STUDDED M&M'S® "ALMOST CHAMPIONS" SUPER BOWL LVIII AD FEATURING SCARLETT JOHANSSON CAMEO

Retrieved on: 
Tuesday, February 6, 2024

NEWARK, N.J., Feb. 6, 2024 /PRNewswire/ -- Today, M&M'S®, proudly part of the Mars family of brands, has released its Super Bowl LVIII ad, "Almost Champions," revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith. In the spot, Johansson and the trio of NFL Legends are shown in a lab with the beloved M&M'S characters admiring the first-of-its-kind "M&M'S Almost Champions Ring of Comfort," while having a self-effacing laugh about the feeling of being "almost champions." Each of these incredibly talented superstars came together with one of the world's biggest brands to humbly relate to finishing as the runner-up in their respective Oscar® nominations and Super Bowl appearances.  The ad uses M&M'S signature humor and leans into M&M'S purpose of using the power of fun to create a world where everyone feels they belong, bringing this star-studded group together in a way only M&M'S can.

Key Points: 
  • NEWARK, N.J., Feb. 6, 2024 /PRNewswire/ -- Today, M&M'S®, proudly part of the Mars family of brands, has released its Super Bowl LVIII ad, " Almost Champions ," revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith.
  • The innovative ring upends the long-standing sports tradition that only the winning team walks away with a Super Bowl ring.
  • "My favorite thing about Mars' M&M'S Super Bowl campaign is the encouragement to have fun and a sense of humor, whether you're a winner or not," said Scarlett Johansson of her appearance in the spot.
  • "It's playful and comforting at the same time, just like one of my all-time favorite Mars candies, Peanut Butter M&M'S.

MARS UNVEILS VARIETY OF VALENTINE'S DAY INNOVATIONS TO SWEETEN THE SEASON

Retrieved on: 
Thursday, January 25, 2024

NEWARK, N.J., Jan. 25, 2024 /PRNewswire/ -- It is no secret that people love celebrating Valentine's Day with chocolate and candy. Since 92 percent of Americans celebrated Valentine's Day with these sweet treats last year,1 Mars, the maker of some of the world's most-loved brands like DOVE®, M&M'S® and LIFESAVERS®, is announcing its most innovative and decadent line-up Valentine's Day line-up yet. In addition to classic favorites making a return, this year Mars is introducing a new on-trend flavor innovation that's sure to delight fans: DOVE Promises Dark Chocolate & Strawberry Swirl. The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.

Key Points: 
  • The seasonal treat offers a rich dark chocolate experience in each bite paired with a sweet strawberry swirl, perfect for the day of love.
  • "Data shows that DOVE is the #1 Mars Wrigley's brand for Valentine's Day, and chocolate strawberry was the #1 most desired flavor.
  • Whatever the route, Mars candy and chocolate has everyone covered this Valentine's Day.
  • For more information on new, limited-edition and customizable Valentine's Day offerings from Mars, visit mms.com , dovechocolate.com , and life-savers.com.

CHAMPIONING FUN: M&M'S® UNLEASHES SUPER BOWL LVIII BUZZ WITH THE 'M&M'S ALMOST CHAMPIONS RING OF COMFORT' CAMPAIGN TEASER

Retrieved on: 
Tuesday, January 23, 2024

The teaser highlights M&M'S beloved characters offering solace to three NFL Legends – Dan Marino, Terrell Owens, and Bruce Smith – who just missed securing a Super Bowl ring in their respective Big Game appearances.

Key Points: 
  • The teaser highlights M&M'S beloved characters offering solace to three NFL Legends – Dan Marino, Terrell Owens, and Bruce Smith – who just missed securing a Super Bowl ring in their respective Big Game appearances.
  • The gesture involves presenting them with the groundbreaking M&M'S Almost Champions Ring of Comfort, featuring real diamonds made in a specialized lab from the universally comforting ingredient: peanut butter.
  • "As a legendary brand, M&M'S is present during key cultural moments and we're thrilled to be showing up once again at Super Bowl LVIII," says Ellen Thompson, General Manager, Mars Wrigley Canada.
  • "The M&M'S Super Bowl LVIII campaign highlights the essence of sportsmanship for me - celebrating all players for the endless, demanding effort they put into their craft while enjoying the fun of the game."

MARS DEBUTS SUPER BOWL LVIII CAMPAIGN TEASER, FEATURING "M&M'S® ALMOST CHAMPIONS RING OF COMFORT"

Retrieved on: 
Tuesday, January 23, 2024

NEWARK, N.J., Jan. 23, 2024 /PRNewswire/ -- Today, M&M'S®, proudly part of the Mars family of brands, released a first look into its upcoming Super Bowl LVIII campaign with a new teaser video that highlights the intersection of fun and belonging in a way that only M&M'S can.

Key Points: 
  • The teaser spotlights the beloved M&M'S characters providing comfort to three NFL Hall of Fame Legends who just missed earning a Super Bowl ring in their respective Big Game appearances – Dan Marino, Terrell Owens and Bruce Smith.
  • The "almost champions" are introduced to the first-of-its-kind "M&M'S Almost Champions Ring of Comfort" featuring real diamonds made in a specialized lab from an ingredient universally synonymous with comfort: peanut butter.
  • The "M&M'S Almost Champions Ring of Comfort" prominently features specially created lab diamonds made from M&M'S peanut butter.
  • Fans can also follow the brand on Instagram , TikTok , Facebook and X , and sign up for M&M'S newsletter here to stay in the know on all M&M'S Super Bowl updates and announcements.

Mobileye Expands Collaboration with Mahindra and Mahindra to Explore Next-Generation Advanced Driving Technology

Retrieved on: 
Tuesday, January 9, 2024

Mobileye, a pioneering, AI-powered Advanced Driver Assistance Systems (ADAS) technology company, is expanding its existing relationship with Mahindra & Mahindra Ltd. (M&M), a leader in automotive, farm and services businesses.

Key Points: 
  • Mobileye, a pioneering, AI-powered Advanced Driver Assistance Systems (ADAS) technology company, is expanding its existing relationship with Mahindra & Mahindra Ltd. (M&M), a leader in automotive, farm and services businesses.
  • Mobileye will collaborate with M&M to introduce multiple solutions based on Mobileye's next-generation EyeQ™6 systems-on-chip and sensing and mapping software, including an intent to build a full-stack autonomous driving system.
  • View the full release here: https://www.businesswire.com/news/home/20240109427917/en/
    Mobileye Expands Collaboration with Mahindra and Mahindra to Explore Next-Generation Advanced Driving Technology (Graphic: Mobileye)
    Mobileye will leverage its extensive portfolio of advanced solutions and expertise in autonomous driving technologies to develop higher degrees of ADAS levels to be introduced on M&M's upcoming platforms.
  • This includes a collaboration for next generation driving assistance features based on Mobileye’s SuperVision™ platform, and for deploying new mapping solutions.

MARS CELEBRATES VALENTINE'S DAY WITH M&M'S®, OFFERING PERSONALIZED GIFTS PERFECT FOR SPREADING LOVE AND INSPIRING SWEET MOMENTS

Retrieved on: 
Wednesday, January 10, 2024

NEWARK, N.J., Jan. 10, 2024 /PRNewswire/ -- To celebrate love and friendship, M&M'S®, proudly part of Mars, released its 2024 Valentine's Day Gift Guide exclusively on MMS.com, the one-stop-shop for customizable gifts, party favors and limited-time seasonal flavors. This year's annual Valentine's Day Gift Guide features an array of fun gift options that are heartfelt, flavorful and colorful.

Key Points: 
  • This year's annual Valentine's Day Gift Guide features an array of fun gift options that are heartfelt, flavorful and colorful.
  • "Valentine's Day and chocolate go hand-in-hand, Mars wants to make sure consumers have a sweet holiday by making it easy to find thoughtful gifts with our M&M'S Valentine's Day Gift Guide," said Jarid Lukin, Global Sr. Director, M&M'S Digital .
  • "Complete with heart-shaped gift boxes, candy dispensers, party favors and more, our gifts continue to showcase what MMS.com has to offer, with personalized options that add an extra sprinkle of love."
  • To sweeten the holiday of love, M&M'S is introducing new treats in its Valentine's Day Gift Guide this year.

First Busey Corporation and Merchants and Manufacturers Bank Corporation to Merge

Retrieved on: 
Monday, November 27, 2023

CHAMPAIGN, Ill. and OAKBROOK TERRACE, Ill., Nov. 27, 2023 (GLOBE NEWSWIRE) -- First Busey Corporation (“Busey”) (NASDAQ:BUSE), the holding company for Busey Bank, and Merchants and Manufacturers Bank Corporation (”M&M”), the holding company for Merchants & Manufacturers Bank (“M&M Bank”), today jointly announced the signing of a definitive agreement pursuant to which Busey will acquire M&M Bank through a merger transaction.

Key Points: 
  • CHAMPAIGN, Ill. and OAKBROOK TERRACE, Ill., Nov. 27, 2023 (GLOBE NEWSWIRE) -- First Busey Corporation (“Busey”) (NASDAQ:BUSE), the holding company for Busey Bank, and Merchants and Manufacturers Bank Corporation (”M&M”), the holding company for Merchants & Manufacturers Bank (“M&M Bank”), today jointly announced the signing of a definitive agreement pursuant to which Busey will acquire M&M Bank through a merger transaction.
  • It is anticipated M&M Bank will be merged with and into Busey Bank at a date following the completion of the merger.
  • At the time of the bank merger, M&M Bank banking centers will become branches of Busey Bank.
  • For additional information on First Busey Corporation’s planned acquisition of Merchants and Manufacturers Bank Corporation, please refer to the Investor Presentation furnished via Form 8-K on November 27, 2023, in connection with this press release.

ROCK THE BELLS AND M&M'S® PARTNER FOR HBCU SCHOOL OF MUSIC CAMPAIGN

Retrieved on: 
Monday, December 18, 2023

LOS ANGELES, Dec. 18, 2023 /PRNewswire/ -- Rock The Bells, the global platform dedicated to elevating Hip-Hop culture from its roots to the modern day, announced a new initiative as part of a tiered partnership with M&M'S®, proudly part of Mars. The collaboration introduced Rock The Bells' HBCU (Historically Black Colleges and Universities) School of Music Campaign to celebrate and honor the impact of HBCU culture on the development of Hip-Hop.  

Key Points: 
  • The HBCU School of Music campaign and Mars provided production and mentorship experiences to HBCU students and featured an intimate performance by GRAMMY-nominated artist Cordae.
  • The collaboration introduced Rock The Bells' HBCU (Historically Black Colleges and Universities) School of Music Campaign to celebrate and honor the impact of HBCU culture on the development of Hip-Hop.
  • Rock The Bells is committed to championing HBCUs and providing opportunities to spotlight the incredible talent within their campuses.
  • We're thrilled to be partnering with him and Rock The Bells to help further the impact of HBCU culture on the development of Hip-Hop."

The Week in Press Releases: 12 Stories You Need to See

Retrieved on: 
Friday, December 15, 2023

NEW YORK, Dec. 15, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

Key Points: 
  • These are just a few of the recent press releases that consumers and the media should know about.
  • To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists .
  • Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story.
  • Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines , features regular media news roundups, writing tips, upcoming events, and more.