MARS SWEETENS UP SUPER BOWL LVIII WITH INNOVATIVE SNICKERS® ROOKIE MISTAKE AUGMENTED REALITY EXPERIENCE
NEWARK, N.J., Feb. 7, 2024 /PRNewswire/ -- Mars is kicking off 2024 by bringing fan-favorite brands back to the Super Bowl ad lineup in totally new ways—including launching its most innovative Super Bowl activation yet, the SNICKERS® Rookie Mistake AR Experience.
- NEWARK, N.J., Feb. 7, 2024 /PRNewswire/ -- Mars is kicking off 2024 by bringing fan-favorite brands back to the Super Bowl ad lineup in totally new ways—including launching its most innovative Super Bowl activation yet, the SNICKERS® Rookie Mistake AR Experience.
- Beginning on February 11, fans who own an Apple Vision Pro headset can step into the virtual experience, which is tied to the brand's wider Rookie Mistake campaign.
- SNICKERS isn't the only Mars brand that's showing up in new ways at the Super Bowl.
- To learn more about SNICKERS and the Rookie Mistake campaign, be sure to follow SNICKERS on Facebook , Twitter , TikTok and Instagram .