Klarna taps AI for human shopping experience in major autumn launch
Klarna uses AI to translate the image into a search term, so consumers can turn whatever catches their eye into a shoppable item.
- Klarna uses AI to translate the image into a search term, so consumers can turn whatever catches their eye into a shoppable item.
- In May this year, Klarna released research which found that 8 out of 10 shoppers look forward to having an AI shopping assistant.
- With in-store shopping continuing to dominate, consumers want the searchability of the online shopping experience in brick and mortar stores.
- Available globally, retailers can integrate the service to give Klarna consumers a seamless shopping experience.