New Army brand redefines 'Be All You Can Be' for a new generation
Retrieved on:
Wednesday, March 8, 2023
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WASHINGTON, March 8, 2023 /PRNewswire/ -- For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to "Be All You Can Be" for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club. The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves.
Key Points:
- Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt.
- The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves.
- We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve."
- The brand transformation was a multiyear, research-based process designed to reflect today's Army accurately and authentically, while addressing the needs of a new generation.