UGG® LAUNCHES 'REGENERATE BY UGG™' COLLECTION
SANTA BARBARA, Calif., Oct. 5, 2023 /PRNewswire/ -- In taking a step toward a more regenerative world, Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) released Regenerate by UGG™, an all-gender sustainability-focused collection crafted with materials from land cared for with regenerative traditions.
- In 2022, the brand established a long-term grant with Savory Institute to support regenerative farming practices on sheep farms in Australia.
- Throughout this five-year commitment, the brand hopes to leave a legacy of transformation on the Australian sheepskin industry by helping these farms work regeneratively.
- The brand partnered with creators, activists and changemakers in the regenerative community to debut the Regenerate by UGG™ collection.
- Marina is uniquely tapped into the new generation of consumers who are holding brands to higher social and environmental standards.