MullenLowe U.S.

Gupta Media Welcomes Jen Perry as New Executive Creative Director, Amplifying Its Creative Capabilities

Retrieved on: 
Wednesday, January 17, 2024

BOSTON, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Gupta Media, a pioneer in the realms of digital media, analytics, and performance marketing, today announced the appointment of Jen Perry as its new Executive Creative Director. This strategic hire marks a significant enhancement in the agency's creative capabilities, signaling a new era of growth and innovation.

Key Points: 
  • Gupta Media, a pioneer in the realms of digital media, analytics, and performance marketing, today announced the appointment of Jen Perry as its new Executive Creative Director.
  • BOSTON, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Gupta Media, a pioneer in the realms of digital media, analytics, and performance marketing, today announced the appointment of Jen Perry as its new Executive Creative Director.
  • This strategic hire marks a significant enhancement in the agency's creative capabilities, signaling a new era of growth and innovation.
  • "We are thrilled to welcome Jen Perry to our team," Gogi Gupta, Founder of Gupta Media, said.

Tropicana Removes the Letters "AI" From Their Name Since There Is Nothing Artificial in Tropicana Pure Premium Orange Juice

Retrieved on: 
Tuesday, January 9, 2024

CHICAGO, Jan. 9, 2024 /PRNewswire/ -- Tropicana introduces "Tropcn," a new limited-edition packaging—now with the letters "AI" removed from their name—to celebrate the leading orange juice brand's1 natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice. America's favorite OJ2 has been made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100% juice for more than 75 years.  

Key Points: 
  • CHICAGO, Jan. 9, 2024 /PRNewswire/ -- Tropicana introduces "Tropcn," a new limited-edition packaging—now with the letters "AI" removed from their name—to celebrate the leading orange juice brand's1 natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice.
  • So, to celebrate the natural ingredients and nothing artificial in Tropicana Pure Premium orange juice, Tropicana is heading to the biggest consumer electronics event, CES 2024 (January 9-11), to release a limited-edition package of "Tropcn" Pure Premium orange juice.
  • "Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide.
  • Tropicana Pure Premium orange juice is always made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100% juice.

National CineMedia, U.S. Representative for Cannes Lions International Festival of Creativity, Launches the 2024 Young Lions Competition

Retrieved on: 
Monday, January 8, 2024

The U.S. Representative of the Cannes Lions International Festival of Creativity and largest cinema advertising platform, National CineMedia (NCM), announces the launch of the 2024 U.S. Young Lions competition.

Key Points: 
  • The U.S. Representative of the Cannes Lions International Festival of Creativity and largest cinema advertising platform, National CineMedia (NCM), announces the launch of the 2024 U.S. Young Lions competition.
  • The 2024 Young Lions competition opens the door to up-and-coming creatives, with an intense focus on smart, strategic, original ideas across disciplines.
  • “In 2024 we are doubling down on our growth strategy for the Young Lions competition,” shares Amy Tunick, Chief Marketing Officer at NCM.
  • For more information about the Cannes Lions Young Lions Competition, visit: https://www.ncm.com/cannes-lions

ADCOLOR Announces Speakers for ADCOLOR 2023 Conference

Retrieved on: 
Wednesday, November 8, 2023

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- ADCOLOR, the premier organization dedicated to celebrating and promoting diverse professionals in the creative industries, today unveiled additional details for ADCOLOR 2023. The 3-day event – set to take place November 9 – 11 at the J.W. Marriott Los Angeles LA Live in Los Angeles, CA – will include a wide range of speakers, topics and events embodying this year's "Double Down & Double Up" theme.

Key Points: 
  • Speakers include Tracee Ellis Ross, Morris Chestnut and more
    New industry presidents from AKQA, MullenLowe, Ogilvy and Wieden+Kennedy to be honored with this year's ADCOLOR | Adweek Beacon Award
    NEW YORK, Nov. 7, 2023 /PRNewswire/ -- ADCOLOR, the premier organization dedicated to celebrating and promoting diverse professionals in the creative industries, today unveiled additional details for ADCOLOR 2023.
  • This year's conference will be hosted by Author, Empowerment Speaker and Global Performance Director, Keanna "KJ Rose" Henson.
  • ADCOLOR will then close out ADCOLOR 2023 with the 17th Annual ADCOLOR Awards on Saturday, November 11th.
  • For updates and information on ADCOLOR 2023, please follow ADCOLOR on Instagram , Twitter , Facebook and LinkedIn .

Hollywood Agency Elevates Steve Saleeba to Media Relations Vice President And Adds Marissa Lalli as Performance Marketing Director

Retrieved on: 
Friday, May 19, 2023

HINGHAM, Mass., May 19, 2023 /PRNewswire/ -- Hollywood Agency, an integrated public relations and communications agency servicing both consumer and B2B brands, has announced the promotion of Steve Saleeba to Vice President of Media Relations.

Key Points: 
  • HINGHAM, Mass., May 19, 2023 /PRNewswire/ -- Hollywood Agency, an integrated public relations and communications agency servicing both consumer and B2B brands, has announced the promotion of Steve Saleeba to Vice President of Media Relations.
  • "Media relations is a vital tenet of our agency, and Steve has been essential to growing this capability," said Darlene Hollywood, founder and principal of Hollywood Agency.
  • Prior to Hollywood Agency, Saleeba spent more than a decade as a television news producer in Boston, followed by seven years at Elevate Communications.
  • The agency also announced the expansion of its digital marketing team with the hiring of Marissa Lalli as Performance Marketing Director.

La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards

Retrieved on: 
Wednesday, April 19, 2023

MIAMI, April 19, 2023 /PRNewswire/ -- Celebrating the most imaginative and innovative work that marketing talent and agency teams have created over the past 2 years to drive business impact, MMA GLOBAL announced the winners for the 2022 SMARTIES X and SMARTIES North America Awards during the MMA's Possible Conference & Exposition in Miami, Florida April 17-19. 

Key Points: 
  • SMARTIES X is the world's first marketing award recognizing innovation and business growth.
  • SMARTIES North America honors the most effective modern marketing in the United States and Canada.
  • Mindshare was a top SMARTIES winner overall, with 25 SMARTIES Awards representing Dove, Boost, Aquafina, Pepsi, KFC, Unilever, and more.
  • The campaigns that earned Best-in-Show honors are La Société Protectrice des Animaux and Havas Play's "Adopt a Mod" and Subway, Dentsu, and Carat's "Subway Eat Fresh Refresh" Campaign.

The Latest AI Developments Unveiled [DesignRush Spotlight]

Retrieved on: 
Friday, March 17, 2023

MIAMI, March 17, 2023 /PRNewswire-PRWeb/ -- MarketsandMarkets projects that the global artificial intelligence (AI) market size will reach $407.0 billion by 2027. The need to stay competitive is urging many companies to integrate and use AI, which is the main driver of this growth.

Key Points: 
  • MullenLowe MENA creative agency launches a campaign to address one of the greatest AI risks - gender bias.
  • Given that AI advancements have a large effect on labor market opportunities and women's economic empowerment, the company wanted to tackle the root of this issue by highlighting how AI tools classify gender representation in a creative campaign.
  • Along with other celebrities, AI doll M3GAN appeared in the new Marc Jacobs "Heavn" campaign that features a collaborative Marc Jacobs collection with the band Deftones and streetwear brand Stray Rats.
  • Read more about these latest AI events in the full Spotlight news features.

E*TRADE from Morgan Stanley Says ‘I Do’ to Super Bowl LVII

Retrieved on: 
Friday, February 10, 2023

E*TRADE from Morgan Stanley announced today it will once again feature in the Super Bowl with a 30-second spot during the first quarter of the game, titled ‘Wedding.’ After coming out of retirement during Super Bowl LVI 2022, the iconic E*TRADE Baby is back to help prepare investors for life’s biggest financial moments.

Key Points: 
  • E*TRADE from Morgan Stanley announced today it will once again feature in the Super Bowl with a 30-second spot during the first quarter of the game, titled ‘Wedding.’ After coming out of retirement during Super Bowl LVI 2022, the iconic E*TRADE Baby is back to help prepare investors for life’s biggest financial moments.
  • “We’re thrilled to once again bring back the E*TRADE Baby to help guide investors through their life-long financial journey,” said Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management.
  • ‘Wedding’ features actor and comedian Pete Holmes, as the voice of the E*TRADE Baby, who also voiced the role in last year’s Super Bowl commercial, ‘Off the Grid.’
    Details of Super Bowl LVII Spot:
    The 30-second spot, ‘Wedding,’ will air during the first quarter of Super Bowl LVII, broadcasting on Fox.
  • ‘Wedding’ was created leveraging E*TRADE from Morgan Stanley’s advertising agency of record, MullenLowe U.S.
    E*TRADE from Morgan Stanley was recently named the Best Online Broker by Kiplinger.

Havas Health & You Appoints Internationally Recognized Creative Alex Okada as Chief Creative Officer of Havas Lynx Group

Retrieved on: 
Monday, February 13, 2023

NEW YORK, Feb. 13, 2023 /PRNewswire/ -- As the world's largest health and wellness network, Havas Health & You (HH&Y) is building on its creative momentum by appointing Alex Okada as CCO of Havas Lynx Group, one of its leading health communications agencies.

Key Points: 
  • NEW YORK, Feb. 13, 2023 /PRNewswire/ -- As the world's largest health and wellness network, Havas Health & You (HH&Y) is building on its creative momentum by appointing Alex Okada as CCO of Havas Lynx Group, one of its leading health communications agencies.
  • Alex joined Havas Lynx Group on February 1st and will work closely with Lynx's newly appointed CEO Claire Knapp and HH&Y Global CCO Eric Weisberg to help architect the creative future of Lynx and drive impactful work for its global clients.
  • Alex brings nearly 20 years of award-winning creative excellence to this role, during which he led creative work across 5 continents.
  • "Havas Lynx Group is a powerhouse in health & wellness, and I'm thrilled to join the team in this exciting and growing category," said Alex Okada, CCO of Havas Lynx Group.

Havas Health & You Appoints Internationally Recognized Creative Alex Okada as Chief Creative Officer of Havas Lynx Group

Retrieved on: 
Monday, February 13, 2023

NEW YORK, Feb. 13, 2023 /PRNewswire/ -- As the world's largest health and wellness network, Havas Health & You (HH&Y) is building on its creative momentum by appointing Alex Okada as CCO of Havas Lynx Group, one of its leading health communications agencies.

Key Points: 
  • NEW YORK, Feb. 13, 2023 /PRNewswire/ -- As the world's largest health and wellness network, Havas Health & You (HH&Y) is building on its creative momentum by appointing Alex Okada as CCO of Havas Lynx Group, one of its leading health communications agencies.
  • Alex joined Havas Lynx Group on February 1st and will work closely with Lynx's newly appointed CEO Claire Knapp and HH&Y Global CCO Eric Weisberg to help architect the creative future of Lynx and drive impactful work for its global clients.
  • Alex brings nearly 20 years of award-winning creative excellence to this role, during which he led creative work across 5 continents.
  • "Havas Lynx Group is a powerhouse in health & wellness, and I'm thrilled to join the team in this exciting and growing category," said Alex Okada, CCO of Havas Lynx Group.