REPLY: Elbkind Reply and Takko Fashion win German Brand Award for their "Mystery Challenge"
Elbkind Reply, the digital creative agency within the Reply Group, was awarded the renowned German Brand Award in the category "Brand Communication - Social Media" for its collaboration with Takko Fashion on the "Mystery Challenge" .
- Elbkind Reply, the digital creative agency within the Reply Group, was awarded the renowned German Brand Award in the category "Brand Communication - Social Media" for its collaboration with Takko Fashion on the "Mystery Challenge" .
- The "Mystery Challenge", developed by Elbkind Reply to mark the 40th anniversary of the quality fashion discounter Takko Fashion, is an interactive in-store event that included a multi-part series on Instagram.
- The Elbkind Reply and Takko Fashion collaboration increased the relevance of the brand for the target group and significantly strengthen brand awareness through this event.
- The German Brand Award in the category "Brand Communication - Social Media" lauds the concept and implementation as well as the outstanding success of this campaign.