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5WPR Co-CEO Dara A. Busch Wins Bronze Stevie Award in 19th Annual Stevie® Awards for Women in Business

Retrieved on: 
Thursday, December 1, 2022

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run worldwide.

Key Points: 
  • The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run worldwide.
  • The Stevie Awards have been hailed as the world's premier business awards.
  • Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.
  • Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations.

New Ogilvy Report Reveals 6 Key Influencer Trends That Will Define 2023

Retrieved on: 
Wednesday, November 30, 2022

NEW YORK , Nov. 30, 2022 /PRNewswire/ -- As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. Each of the six trends identified will enable brands to access the burgeoning Influence economy in distinct ways. The full report is available for download here. 

Key Points: 
  • Each of the six trends identified will enable brands to access the burgeoning Influence economy in distinct ways.
  • One of the key trends is iCommerce, the Influence economy.
  • Rahul Titus, Global Head of Influence for Ogilvy PR and lead author of the report, said: "Influencer marketing works because people trust people more than brands.
  • Platforms including OnlyFans and Patreon, are becoming mainstream, this business model will define 2023, unlocking new revenue stream for creators that go beyond paid advertising.

5WPR Selected as Agency of Record for LeanIX

Retrieved on: 
Tuesday, November 29, 2022

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for leading SaaS solutions platform, LeanIX .

Key Points: 
  • NEW YORK, Nov. 29, 2022 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for leading SaaS solutions platform, LeanIX .
  • "LeanIX is a powerful force within the SaaS space, and we are delighted to guide their media correspondence," said 5WPR CEO,Matthew Caiola .
  • Offering SaaS for Enterprise Architecture Management, SaaS Management, and Value Stream Management, LeanIX helps organizations make sound decisions and accelerate transformation journeys.
  • 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas.

Pearpop raises an additional $18M, as valuation increases to $300M

Retrieved on: 
Tuesday, November 29, 2022

LOS ANGELES, Nov. 29, 2022 /PRNewswire-PRWeb/ -- Today, Pearpop, the leader in creator marketing and collaboration, added $18M to its Series A from Ashton Kutcher and Guy Oseary's Sound Ventures, Seven Seven Six, Blockchange Ventures, Avalanche's Blizzard Fund, and C2 Ventures. Pearpop has raised more than $34M in funding since launching in October 2020, putting the company's current valuation at $300M.

Key Points: 
  • Pearpop has raised more than $34M in funding since launching in October 2020, putting the company's current valuation at $300M.
  • Pearpop Challenges, the first self-service creator marketing tool, has seen rapid adoption since its launch last year.
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    The company has also unlocked earning opportunities for a broader range of creators, with more than 200,000 creators now using Pearpop.
  • As part of the news, Pearpop is also unveiling two new product offerings: Ovation and Passport.

5WPR Impact Team Announces Partnership with NYC-based Non-Profit Organization Henry Street Settlement

Retrieved on: 
Monday, November 28, 2022

NEW YORK, Nov. 28, 2022 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announces today the new 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City. The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Henry Street Settlement, which provides social services, arts programs and health care services to New Yorkers of all ages, aligns with the team's mission of making a greater community impact. 

Key Points: 
  • NEW YORK, Nov. 28, 2022 /PRNewswire/ -- 5WPR , one of the largest independently owned PR firms in the U.S., announces today thenew 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City.
  • The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes.
  • Over the fourth quarter, the 5W Impact team will be working alongside Henry Street Settlement to promote the agency and its programs including the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.)
  • "Henry Street Settlement has been helping New Yorkers for over 125 years" said Barbara Kancelbaum at Henry Street Settlement.

Using camera to bring the "most dazzling Chinese style" to the world

Retrieved on: 
Monday, November 28, 2022

BEIJING, Nov. 28, 2022 /PRNewswire/ -- With the global popularity of Chinese culture and Chinese animations and ubiquitous Chinese elements, more and more people are becoming curious and interested in China.

Key Points: 
  • BEIJING, Nov. 28, 2022 /PRNewswire/ -- With the global popularity of Chinese culture and Chinese animations and ubiquitous Chinese elements, more and more people are becoming curious and interested in China.
  • Their unique insights and wonderful stories about Chinese culture give people around the world a better opportunity to experience Oriental civilization and understand Chinese society.
  • It is designed to encourage people from all over the world to capture their own Chinese life and stories on camera.
  • These videos have received more than 5 million views, and the contents posted on Chinese social media platforms have received 3.45 billion views.

Livestream Shopping Survey by The Influencer Marketing Factory

Retrieved on: 
Monday, November 14, 2022

The Influencer Marketing Factory completed a survey of 1,000 U.S. and 1,000 UK-based respondents between the ages of 18 and 67 in October 2022 to know more about their experience and interest in Livestream shopping and live commerce.

Key Points: 
  • The Influencer Marketing Factory completed a survey of 1,000 U.S. and 1,000 UK-based respondents between the ages of 18 and 67 in October 2022 to know more about their experience and interest in Livestream shopping and live commerce.
  • Livestream events are usually hosted by an influencer, a KOL, or a celebrity, and are commonly referred to as live commerce or live video shopping.
  • Livestream shopping is not considered "more fun" or "more entertaining" than regular online shopping.
  • Learn more about the findings on Livestream shopping and more insight: Download The Livestream Shopping Report (40+ Pages) for free and check out the infographic .

FLOLiO - NFT Ecosystem/WEB3 Performance Marketing Platform announces equity crowdfunding campaign on Start Engine.

Retrieved on: 
Wednesday, November 16, 2022

FLOLiO announced the launch of their Regulation Crowdfunding raise on the popular Start Engine platform.

Key Points: 
  • FLOLiO announced the launch of their Regulation Crowdfunding raise on the popular Start Engine platform.
  • FLOLiOs Web3 Performance Marketing technology helps Creators and Brands efficiently grow their exposure by allowing them to track consumer behaviors on-chain that are driven by Affiliates and Influencers.
  • Additionally, users can find information about over 4,700 NFT Collections, NFT Drops, Rarity Rankings, market data, transactional data and lots more!
  • This ecosystem FLOLiO has created makes it much more than simply an asset valuation platform.

5W Digital Announces Continued Expansion of In-House Content Division Offerings

Retrieved on: 
Thursday, November 24, 2022

NEW YORK, Nov. 23, 2022 /PRNewswire/ -- 5W Digital , the in-house full-service digital agency for 5WPR, announces today the expansion of their content division with expanded offered practices with an emphasis on growth in TikTok content development and trend taskforce, and a focus on trend-jacking across all social media platforms.

Key Points: 
  • NEW YORK, Nov. 23, 2022 /PRNewswire/ -- 5W Digital , the in-house full-service digital agency for 5WPR, announces today the expansion of their content division with expanded offered practices with an emphasis on growth in TikTok content development and trend taskforce, and a focus on trend-jacking across all social media platforms.
  • It takes a full and dedicated team to recognize emerging trends and respond quickly with high-quality content," said 5W CEO, Matthew Caiola .
  • 5W Digital is comprised of specialists within specific areas of digital marketing, led by industry veterans, ensuring all digital programs share the same results-driven and hands-on client approach that defines 5W's award-winning campaigns.
  • 5W Digital, the dedicated digital marketing division of 5W Public Relations, is a full-service digital agency based out of NYC.

Liftoff's most comprehensive survey of global app marketers finds rising optimism amid macroeconomic and privacy challenges

Retrieved on: 
Wednesday, November 16, 2022

REDWOOD CITY, Calif., Nov. 16, 2022 /PRNewswire/ -- Liftoff, the leading growth acceleration platform for the mobile industry, today released the industry's most comprehensive survey of global app marketing professionals. Liftoff's 2022 App Marketer Survey brings together responses from over 500 mobile marketers, offering a detailed look at what it's like to run mobile marketing campaigns for an app right now – and what marketers see as the key trends ahead in 2023.

Key Points: 
  • Respondents were also asked their view on the current state of app marketing, and whether they are optimistic for the future of the space.
  • That's understandable, as app marketing has had a turbulent year with COVID-19 winding down, a tough macroeconomic climate and industry headwinds all combining to make life more difficult for marketers.
  • The survey also showed marketers turning to less trackable channels as a way of augmenting their mobile advertising campaigns.
  • The 2022 App Marketer Survey is based on a survey of 500+ app marketing professionals based in APAC, EMEA, North America, and LATAM.