"Good Leads The Way": United's New Campaign Celebrates Employees Doing the Right Thing for Customers and Communities
CHICAGO, May 16, 2022 /PRNewswire/ -- United Airlines today launched a new, national campaign – "Good Leads The Way" – that tells the story of United's leadership in areas like customer service, diversity and sustainability, and captures the optimism fueling the airline's large ambitions at a time of unprecedented demand in air travel.
- The national campaign is United's first, fully integrated, national brand advertising campaign in nearly a decade and was developed in partnership with creative agency of record 72andSunny.
- No two pieces are the same, from anthemic film to dynamic live billboards counting the number of connections saved on United.
- "At the heart of everything we do and say at United every decision is doing the right thing.
- United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol "UAL".