BIMI Rolling Out to All Apple Inboxes in Fall 2022
SAN FRANCISCO, Sept. 12, 2022 /PRNewswire/ -- Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Apple Mail to display brand logos beside authenticated email, securely, at scale and in a standardized manner.
- BIMI provides a secure, uniform framework enabling email inboxes globally to display sender-designated logos for authenticated messages.
- The Working Group applaudsApple for implementing BIMI in its iOS 16 and macOS Ventura releases this fall.
- "BIMI has been largely impactful, increasing open and engagement rates, for the brands that rely on Yahoo Mail to reach their audience.
- For companies seeking to experience the full power of BIMI and learn more about project participation, please visit bimigroup.org .