Pixalate releases Q1 2022 App Store Safety report; finds more than 10% (780k) of apps in Apple, Google stores have no detected privacy policies leaving consumers & children vulnerable to privacy violations
LONDON, July 18, 2022 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its App Store Safety Report for Q1 2022, analyzing apps with no detected privacy policy across the Apple App and Google Play stores.
- Pixalate found there are more than 787k "no-privacy policy" apps, ~17% of the Google Play store and ~13% of the Apple App store.
- Children's privacy in the U.S. is protected under COPPA rule, requiring apps directed to children to have a privacy policy.
- Globally, across the Apple App and Google Play stores, Pixalate found:
98% of apps with no detected privacy policy also have no terms of service. - 100k+ Apple apps with no detected privacy policy access end-user personal information; 80k+ Google Play apps with no detected privacy policy access that same data.