MEITU AIMS TO PROMOTE CHINESE AESTHETIC CULTURE TO ITS GLOBAL USERS
In August 2021, the company launched a collection of filters within its app, inspired by traditional Chinese colors.
- In August 2021, the company launched a collection of filters within its app, inspired by traditional Chinese colors.
- According to the company's financial report for the first half of 2023, Meitu boasts approximately 173 million monthly active users domestically and around 73.69 million monthly active users internationally.
- In the future, Meitu will continue to leverage AI-powered tools to facilitate the digitization of traditional Chinese cultures.
- The initiative aims to bring Chinese traditional culture closer to the lives of young people, sparking their interest in and appreciation for our rich cultural heritage, Wu adds.