Alcohol advertising

3x3 Publishes a Digital Marketing Playbook for Beer, Wine, and Spirits Brands

Retrieved on: 
Thursday, March 11, 2021

As e-commerce explodes and retail discovery remains pandemic-constricted, brands need an informed approach to digital marketing that goes beyond short-term ad campaigns.

Key Points: 
  • As e-commerce explodes and retail discovery remains pandemic-constricted, brands need an informed approach to digital marketing that goes beyond short-term ad campaigns.
  • In this report , 3x3 offers a primer on digital marketing and examines how beer, wine, and spirits brands can build long-term marketing that drives growth.
  • 3x3 is a growth marketing company for beer, wine, and spirits brands.
  • 3x3 uses proprietary sales data to find ideal local shoppers for brands, then delivers alcohol advertising to them across digital channels.

Final Day of The Movement Toward Social Justice in Public Health, the 5th Annual California Alcohol Policy Alliance (CAPA) Summit

Retrieved on: 
Thursday, November 19, 2020

SAN FRANCISCO, Nov. 19, 2020 /PRNewswire/ -- California Alcohol Policy Alliance (CAPA) , and Alcohol Justice , are pleased to announce a dynamic line-up for Day 3, the final day of the 5th Annual CAPA Summit #CAPASummit2020.

Key Points: 
  • SAN FRANCISCO, Nov. 19, 2020 /PRNewswire/ -- California Alcohol Policy Alliance (CAPA) , and Alcohol Justice , are pleased to announce a dynamic line-up for Day 3, the final day of the 5th Annual CAPA Summit #CAPASummit2020.
  • CAPA Mission: The California Alcohol Policy Alliance (CAPA) shall unite diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.
  • CAPA Platform: Current core issues leading to specific advocacy and policy change action items.
  • Limit alcohol advertising in all media, especially on government-controlled property and where children or targeted populations are exposed.

Day 2 of The Movement Toward Social Justice in Public Health, the 5th Annual California Alcohol Policy Alliance (CAPA) Summit

Retrieved on: 
Thursday, November 12, 2020

CAPA Mission: The California Alcohol Policy Alliance (CAPA) shall unite diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.

Key Points: 
  • CAPA Mission: The California Alcohol Policy Alliance (CAPA) shall unite diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.
  • CAPA Platform: Current core issues leading to specific advocacy and policy change action items.
  • Limit alcohol advertising in all media, especially on government-controlled property and where children or targeted populations are exposed.
  • Eliminate product lines (such as alcopops and malt liquors) oriented to underage youth and vulnerable or targeted populations.

YOUTH EXPOSED TO FEWER ALCOHOL ADS ON CABLE TV, STUDY FINDS

Retrieved on: 
Monday, September 28, 2020

The study, funded by the Centers for Disease Control and Prevention, found that total youth exposure to alcohol ads on cable TV decreased from 13.8 billion in 2018 to 10.1 billion in 2019, a 26.5 percent decline.

Key Points: 
  • The study, funded by the Centers for Disease Control and Prevention, found that total youth exposure to alcohol ads on cable TV decreased from 13.8 billion in 2018 to 10.1 billion in 2019, a 26.5 percent decline.
  • The study also measured compliance with the alcohol industrys voluntary ad placement guidelines to prevent overexposure to youth.
  • The study found that violations of the guidelines decreased from 2.2 percent of exposures in 2018 to 1.5 percent in 2019.
  • During 2018 and 2019, youth were exposed 23.9 billion times to alcohol advertising on cable TV; about 454 million ads were on programs that had larger youth audiences than the guidelines allow.

AdvertiseMint Release Innovative Advertising Policy Guide Infographic

Retrieved on: 
Monday, August 24, 2020

LOS ANGELES, Aug. 24, 2020 /PRNewswire/ -- ADVERTISEMINT , a leading Facebook advertising agency, has released its latest infographic "The Complete Guide to Digital Advertising Policies," which offers digital advertising experts a single resource to quickly find which companies allow, restrict or prohibit on their ad platforms.

Key Points: 
  • LOS ANGELES, Aug. 24, 2020 /PRNewswire/ -- ADVERTISEMINT , a leading Facebook advertising agency, has released its latest infographic "The Complete Guide to Digital Advertising Policies," which offers digital advertising experts a single resource to quickly find which companies allow, restrict or prohibit on their ad platforms.
  • "We created this infographic as a quick resource to allow all types of businesses to know their options for running digital advertising.
  • The team at AdvertiseMint specializes in these ad platforms and can help businesses ensure their ads are set up and working correctly on each platform," says Brian Meert, CEO at AdvertiseMint.
  • Ad policies covered range from political advertising, CBD advertising, alcohol advertising, and more.

YOUTH EXPOSED HUNDREDS OF MILLIONS OF TIMES TO NONCOMPLIANT ALCOHOL ADS ON CABLE TV

Retrieved on: 
Friday, June 19, 2020

With support from the Centers for Disease Control and Prevention (CDC), the Abt/Boston University team is monitoring total and noncompliant youth exposure to alcohol ads on cable TV.

Key Points: 
  • With support from the Centers for Disease Control and Prevention (CDC), the Abt/Boston University team is monitoring total and noncompliant youth exposure to alcohol ads on cable TV.
  • The study found that:
    Total youth exposure to alcohol ads on cable TV decreased by 16 percent, and noncompliant exposure decreased by 26 percent.
  • The 25 alcohol brands with the most noncompliant alcohol ad exposure were responsible for 71 percent of all noncompliant ads.
  • By monitoring alcohol ads on cable TV, we can help hold the alcohol industry accountable to its guidelines designed to prevent adolescent alcohol use.

Journal of Studies on Alcohol and Drugs: Alcohol Ads Lead to Youth Drinking, Should be More Regulated, Experts Say

Retrieved on: 
Tuesday, February 25, 2020

These conclusions stem form a series of eight review articles published as a supplement to the Journal of Studies on Alcohol and Drugs, which synthesized the results of 163 studies on alcohol advertising and youth alcohol consumption.

Key Points: 
  • These conclusions stem form a series of eight review articles published as a supplement to the Journal of Studies on Alcohol and Drugs, which synthesized the results of 163 studies on alcohol advertising and youth alcohol consumption.
  • Each of the eight review articles in the supplement evaluated a different aspect of alcohol marketing and drinking among young people.
  • (Journal of Studies on Alcohol and Drugs, Supplement 19--was funded by the National Institute on Alcohol Abuse and Alcoholism.
  • The Journal of Studies on Alcohol and Drugs ( www.jsad.com ) is published by the Center of Alcohol & Substance Use Studies at Rutgers, The State University of New Jersey.

Alcohol Ads Lead to Youth Drinking, Should Be More Regulated, Experts Say

Retrieved on: 
Monday, February 24, 2020

Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct laws designed to limit alcohol marketing exposure and message appeal to youth, according to public health experts.

Key Points: 
  • Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct laws designed to limit alcohol marketing exposure and message appeal to youth, according to public health experts.
  • These conclusions stem from a series of eight review articles published as a supplement to JSAD, which synthesized the results of 163 studies on alcohol advertising and youth alcohol consumption.
  • Each of the eight review articles in the supplement evaluated a different aspect of alcohol marketing and drinking among young people.
  • - The U.S. National Institute on Alcohol Abuse and Alcoholism should resurrect its program to fund research on alcohol marketing and vulnerable populations.

Kirin to Release “Slow Drink(R)” Advertisements Promoting Responsible Drinking in Pursuit of Zero Harmful Drinking During the Holiday Season

Retrieved on: 
Tuesday, December 10, 2019

The aim of the ads is to prevent the binge drinking, speed drinking, and other dangerous modes of consuming alcohol often observed at these events, and to promote and encourage responsible drinking.

Key Points: 
  • The aim of the ads is to prevent the binge drinking, speed drinking, and other dangerous modes of consuming alcohol often observed at these events, and to promote and encourage responsible drinking.
  • The advertisements emphasize the life-threatening danger of binge drinking and other harmful modes of consuming alcohol, and promote responsible drinking namely to people in their 20s who have little experience with alcohol.
  • The ads also communicate the importance of responsible drinking to fulfill the Companys social responsibility as a manufacturer and seller of alcoholic beverages.
  • We are committed to promoting zero harmful drinking and ensuring that people will continue to enjoy a responsible drinking culture for generations to come.

California Alcohol Policy Alliance (CAPA) to Announce 2019 CAPA Alcohol Prevention Heroes

Retrieved on: 
Wednesday, November 6, 2019

The California Alcohol Policy Alliance (CAPA) shall unite diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.

Key Points: 
  • The California Alcohol Policy Alliance (CAPA) shall unite diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.
  • Current core issues leading to specific advocacy and policy change action items.
  • Raise the price of alcohol through taxes and fees, supporting the "Charge for Harm" concept that the industry should pay for treatment, prevention and all other costs to government.
  • Limit alcohol advertising in all media, especially on government-controlled property and where children or targeted populations are exposed.