SK-II UNVEILS "THE SECRET KEY" FILMS
TOKYO, July 28, 2023 /PRNewswire/ -- Some secrets are meant to be shared, not kept. This World PITERA™ Month, global prestige skincare brand SK-II gives you the keys to unlock the untold stories of well-known PITERA™ lovers' transformational journey to Crystal Clear Skin* in its latest campaign, "THE SECRET KEY".
- Containing over 90% PITERA™, it is nicknamed "Miracle Water" by millions of women from around the world for transforming skin to Crystal Clear Skin*.
- The secret of the woman who turned back time: SK-II Akita study participant Shiho Sasaki reveals how her skin appears younger looking***.
- "THE SECRET KEY" films will be premiered at the first-ever "SK-II SECRET KEY HOUSE" exhibition in Tokyo on July 28TH, 2023.
- "THE SECRET KEY" builds on SK-II's growing collection of stories about its iconic PITERA™ and Facial Treatment Essence.