Lim Jae-duk

NEW AGE EXPANDS PARTNERSHIP WITH NESTLE S.A. TO RELAUNCH NESTEA POWDERED TEA IN THE UNITED STATES

Retrieved on: 
Thursday, October 17, 2019

As a result, New Age is launching NESTEA Powders immediatelyin its e-commerce system, targeting its current database of more than 1,000,000 consumers, and with major retailers through the United States.

Key Points: 
  • As a result, New Age is launching NESTEA Powders immediatelyin its e-commerce system, targeting its current database of more than 1,000,000 consumers, and with major retailers through the United States.
  • NESTEA Powdered Tea has historically generated sales at retail of more than $30 million.
  • The Coca-Cola Company used toown the NESTEA license for ready-to-drink beverages, the same license New Age now has within the U.S.
  • According to Nielsen, the powdered tea segment in the United States is valued at $259 million for the latest 52-week period.