Experiential retail

BUD LIGHT SUPER BOWL MUSIC FEST RETURNS WITH MUSIC'S BIGGEST NAMES

Retrieved on: 
Tuesday, November 29, 2022

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- On Location, the official hospitality partner of the National Football League ("NFL" or "The League"), and Bud Light, the official beer sponsor of the NFL, today announce the return of the Bud Light Super Bowl Music Fest. Celebrating its fourth year, the three-night festival connects the city of Phoenix with the football and music communities as part of the festivities surrounding this year's Super Bowl. The Bud Light Super Bowl Music Fest will run from Thursday, February 9th to Saturday, February 11th at Footprint Center in Phoenix, AZ. 

Key Points: 
  • Bud Light and On Location Present Fourth Edition of Super Bowl Music Fest at Footprint Center in Phoenix, AZ
    NEW YORK, Nov. 29, 2022 /PRNewswire/ -- On Location, the official hospitality partner of the National Football League ("NFL" or "The League"), and Bud Light, the official beer sponsor of the NFL, today announce the return of the Bud Light Super Bowl Music Fest.
  • The Bud Light Super Bowl Music Festan anchor entertainment event of Super Bowl weekendcontinues to redefine the role of music at one of the biggest sporting events in the world.
  • "Music and football are core to Bud Light's DNA, and we're thrilled to bring our annual Bud Light Super Bowl Music Fest to Phoenix," said Lane Joyce, Director of Experiential Marketing for Bud Light.
  • The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer.

SDImktg Welcomes Fuel Media to its Family of Brands as Company Continues to Expand and Diversify; Names Matt Everson as SVP, Fuel Media

Retrieved on: 
Wednesday, November 9, 2022

The company is also pleased to announce the appointment of Matt Everson as Senior Vice President, Fuel Media, broadening the suite of solutions SDImktg offers as the company furthers its holistic capabilities for clients.

Key Points: 
  • The company is also pleased to announce the appointment of Matt Everson as Senior Vice President, Fuel Media, broadening the suite of solutions SDImktg offers as the company furthers its holistic capabilities for clients.
  • Toronto-based Fuel Media , founded in 2010, offers a range of digital client-focused solutions in systems design, software, UX, UI and digital marketing services.
  • Matt Everson brings to Fuel Media more than 20 years of experience in developing, building and launching successful digital service offerings for enterprises across North America.
  • "We are energized to see Fuel Media become a part of the growth story at the SDImktg family of brands," said Deb Sauv, Digital Creative Director, Fuel Media.

essence makeup Taps into Cosplay Community with First Twitch Activation

Retrieved on: 
Wednesday, October 5, 2022

NEW YORK, Oct. 5, 2022 /PRNewswire/ -- essence makeup , a buzzy range of affordable and fun-to-use cosmetics, is thrilled to announce its debut in the gaming space with its first activation on global streaming platform Twitch.

Key Points: 
  • NEW YORK, Oct. 5, 2022 /PRNewswire/ -- essence makeup , a buzzy range of affordable and fun-to-use cosmetics, is thrilled to announce its debut in the gaming space with its first activation on global streaming platform Twitch.
  • "At its core, essence is fun makeup for fun people, and what's more fun than cosplay?"
  • Social media has been pivotal in growing essence and as the ultimate social platform for gamers, we feel Twitch offers an opportunity to connect with the gaming community in a way that resonates with the brand."
  • "We're excited to produce this unique and interactive experience that enables a natural and meaningful connection between essence and the gaming community.

iHeartMedia Rings in the Holiday Season With the Return of Its Iconic 2022 National “iHeartRadio Jingle Ball Tour Presented by Capital One”

Retrieved on: 
Friday, September 30, 2022

The 2022 iHeartRadio Jingle Ball Tour Presented by Capital One will stop in Dallas/Ft.

Key Points: 
  • The 2022 iHeartRadio Jingle Ball Tour Presented by Capital One will stop in Dallas/Ft.
  • Every year our iHeartRadio Jingle Ball lineup is one of the most anticipated announcements, said Tom Poleman, Chief Programming Officer for iHeartMedia.
  • For the eighth straight year, Capital One will be the national presenting partner of the iHeartRadio Jingle Ball Tour.
  • The 2022 iHeartRadio Jingle Ball Tour Presented by Capital One Schedule Includes:
    Z100s Jingle Ball 2022 Presented by Capital One will air as a television special on The CW Network on Saturday, December 17 at 8 p.m. EST/PST.

MC2 Announces CEO Retirement and Succession Plan

Retrieved on: 
Thursday, September 15, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220915005181/en/
    Florian Faber, Group CEO of MCH Group states, After months of searching and vetting candidates for the CEO role, we are thrilled and excited to see Don lead the way for our counterparts at MC2.
  • Having been with MC2 for the past 18 years, Rich McAdams tenure with the company will conclude on March 31, 2023.
  • Prior to this date, Richs daily operations will remain the same as he continues his duties as CEO while ensuring the succession plan set in place is successfully implemented for the better of the establishment, its workforce, and loyal customers.
  • During the initial stages with MC2, Don will co-champion the CEO role as of December 2022, with Rich McAdam acting as an advisor until March 2023.

ASHLEY PARTNERS WITH NASHVILLE RESCUE MISSION TO SUPPORT LOCAL COMMUNITY SHELTER

Retrieved on: 
Friday, July 8, 2022

NASHVILLE, Tenn., July 8, 2022 /PRNewswire/ -- As Ashley wrapped up the second stop on their "Home on Tour" Series, they have partnered with local Nashville organization, Nashville Rescue Mission, to donate over $23,000 in furniture and accessories in support of their mission.

Key Points: 
  • NASHVILLE, Tenn., July 8, 2022 /PRNewswire/ -- As Ashley wrapped up the second stop on their "Home on Tour" Series, they have partnered with local Nashville organization, Nashville Rescue Mission, to donate over $23,000 in furniture and accessories in support of their mission.
  • Today, Nashville Rescue Mission serves over 600 men, women, and children daily, providing hope for today, tomorrow, and forever.
  • "Nashville Rescue Mission is very grateful for the furniture donation from Ashley!
  • Since opening their doors in 1954, Nashville Rescue Mission has provided food, shelter, and rehabilitation to those who come through their facility.

GERTRUDE NAMED AOR FOR SMOOTHIE KING

Retrieved on: 
Wednesday, June 29, 2022

Smoothie King conducted a competitive agency review focused on identifying a partner to lead with bold ideas and fully integrated expertise.

Key Points: 
  • Smoothie King conducted a competitive agency review focused on identifying a partner to lead with bold ideas and fully integrated expertise.
  • GERTRUDE's forward thinking combined with proven expertise in connecting brands to culture and lifestyle led to GERTRUDE being named as the AOR over three other agency finalists.
  • "GERTRUDE's ability to lead strategically while finding unique ways to help brands stand out from inception through activation won over the Smoothie King management team," said Wan Kim, Chief Executive Officer for Smoothie King.
  • Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately-held,Dallas-based franchise company with over 1,300 locations worldwide.

Mesmerise to Power Virtual Reality Experience for the 2022 Morningstar Investment Conference

Retrieved on: 
Thursday, May 12, 2022

LONDON, May 12, 2022 /PRNewswire/ -- Mesmerise, a company that helps global enterprises make the best use of virtual reality, announced today it is working with Morningstar Inc., a leading provider of independent investment research, to deliver a cutting-edge virtual reality (VR) experience as part of the annual Morningstar Investment Conference in 2022.

Key Points: 
  • For the third year in a row, Morningstar will work with Mesmerise to create a virtual reality experience that will include interactive games, networking, and live discussions with speakers
    LONDON, May 12, 2022 /PRNewswire/ -- Mesmerise , a company that helps global enterprises make the best use of virtual reality, announced today it is working with Morningstar Inc. , a leading provider of independent investment research, to deliver a cutting-edge virtual reality (VR) experience as part of the annual Morningstar Investment Conference in 2022.
  • Virtual participants can network, attend live-streamed presentations, join "Meet the Analyst" sessions with panelists, and more, all within the Morningstar virtual ecosystem.
  • "What we're achieving with the 2022 Morningstar Investment Conference is a blending of the physical and virtual worlds, which we believe is the immediate future of conference and work environments."
  • Mesmerise helps leading enterprises, including Morningstar, Well Fargo, and Allianz, host immersive meetings, conferences, training sessions, and events in virtual reality.

Mesmerise to Power Virtual Reality Experience for the 2022 Morningstar Investment Conference

Retrieved on: 
Thursday, May 12, 2022

LONDON, May 12, 2022 /PRNewswire/ -- Mesmerise, a company that helps global enterprises make the best use of virtual reality, announced today it is working with Morningstar Inc., a leading provider of independent investment research, to deliver a cutting-edge virtual reality (VR) experience as part of the annual Morningstar Investment Conference in 2022.

Key Points: 
  • For the third year in a row, Morningstar will work with Mesmerise to create a virtual reality experience that will include interactive games, networking, and live discussions with speakers
    LONDON, May 12, 2022 /PRNewswire/ -- Mesmerise , a company that helps global enterprises make the best use of virtual reality, announced today it is working with Morningstar Inc. , a leading provider of independent investment research, to deliver a cutting-edge virtual reality (VR) experience as part of the annual Morningstar Investment Conference in 2022.
  • Virtual participants can network, attend live-streamed presentations, join "Meet the Analyst" sessions with panelists, and more, all within the Morningstar virtual ecosystem.
  • "What we're achieving with the 2022 Morningstar Investment Conference is a blending of the physical and virtual worlds, which we believe is the immediate future of conference and work environments."
  • Mesmerise helps leading enterprises, including Morningstar, Well Fargo, and Allianz, host immersive meetings, conferences, training sessions, and events in virtual reality.

BDS Connected Solutions, LLC. Honored as Bronze Stevie® Award Winner in 2022 American Business Awards®

Retrieved on: 
Monday, May 9, 2022

IRVINE, Calif., May 9, 2022 /PRNewswire-PRWeb/ -- BDS Connected Solutions, LLC. was named the winner of a Bronze Stevie® Award in the Human Resources Department of the Year category in The 20th Annual American Business Awards®.

Key Points: 
  • was named the winner of a Bronze Stevie Award in the Human Resources Department of the Year category in The 20th Annual American Business Awards.
  • was named the winner of a Bronze Stevie Award in the Human Resources Department of the Year category in The 20th Annual American Business Awards.
  • BDS' Human Resources Department and Talent Acquisition Team was awarded the Bronze Stevie for "Human Resources Department of the Year."
  • Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service.