FireKeepers Casino Hotel

BJ Bouschor, VP of IT for FireKeepers Casino Hotel, "We are excited to begin using the QCI Enterprise Platform."

Retrieved on: 
Wednesday, March 15, 2023
Marketing, FireKeepers Casino Hotel, SAN, Casino hotel, MI, Automation, QCI

SAN DIEGO, March 15, 2023 /PRNewswire/ -- FireKeepers Casino Hotel and Quick Custom Intelligence ("QCI") jointly announced that the casino in Battle Creek, MI has chosen the QCI Platform.

Key Points: 
  • SAN DIEGO, March 15, 2023 /PRNewswire/ -- FireKeepers Casino Hotel and Quick Custom Intelligence ("QCI") jointly announced that the casino in Battle Creek, MI has chosen the QCI Platform.
  • The QCI Platform is currently being deployed throughout the property and the marketing, player development and casino operations team will begin training soon.
  • BJ Bouschor, VP of IT for FireKeepers Casino Hotel, said, "After an extensive evaluation process, we selected QCI because they are able to meet all of our needs, from reporting to analytics to marketing automation.
  • Andrew Cardno, CTO of QCI, stated that "We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI Enterprise Platform.

40th Annual Drive for Life Gala's Record-breaking Night Brings in Over $2M for Charity with the help of Big Ten Coach Mel Tucker

Retrieved on: 
Wednesday, September 14, 2022
American Cancer Society, Volunteering, Spire Motorsports, Drive, Organic, Disease, NASCAR, Best, Carquest, Honda, Radisson Hotels, Accord, Cancer, CEO, MSU, Foundation, Record, Insurance, Nation, MIS, Huntington Bancshares, FireKeepers Casino Hotel, Last Night, Nightclub, Pharmaceutical industry, Auction, Public relations, Car dealership

KALAMAZOO, Mich., Sept. 13, 2022 /PRNewswire-PRWeb/ -- The 40th Annual Drive for Life Foundation Charity Gala helped raise over $2M for the American Cancer Society, and several local and regional charitable causes, with the help of its special guest speaker Big Ten Coach Mel Tucker.

Key Points: 
  • The Drive for Life Foundation Gala celebrated its 40th Anniversary in a big way last night by bringing in over $2M for charity.
  • Big Ten Coach Mel Tucker served as special guest speaker during the event in benefit of the American Cancer Society and many other local and regional charitable causes.
  • KALAMAZOO, Mich., Sept. 13, 2022 /PRNewswire-PRWeb/ -- The 40th Annual Drive for Life Foundation Charity Gala helped raise over $2M for the American Cancer Society, and several local and regional charitable causes, with the help of its special guest speaker Big Ten Coach Mel Tucker.
  • Mayor David Anderson, who attended the event for the first time last night, said: "This kind of thing is what Kalamazoo is all about.

Top Brands Announce Exclusive Offers For National First Responder Day

Retrieved on: 
Wednesday, October 27, 2021
FireKeepers Casino Hotel, Mattress Firm, NASCAR Xfinity Series, The Good Life, National First Responders Organization, Wilson Sporting Goods, Tuft & Needle, Michigan International Speedway, Amazon, Identity, UGG, Skullcandy, Organization, Lay First Responder Model, Health professional, The Home Depot, Henry Ford Health System 200, NASCAR, CEO, 2016 FireKeepers Casino 400, Discount, First responder, Michigan, Meditation, Student, Public relations

"Brands that offer personalized offers to celebrate their customers' identities, like first responders, are forming strong relationships with valuable communities of consumers," said Jake Weatherly, CEO of SheerID.

Key Points: 
  • "Brands that offer personalized offers to celebrate their customers' identities, like first responders, are forming strong relationships with valuable communities of consumers," said Jake Weatherly, CEO of SheerID.
  • The following brands have provided exclusive offers across many categories with the help of - SheerID's Identity Marketing platform .
  • Members of the first responder community can seamlessly gain access to these unique offers from great brands to save money on their products.
  • As a result, the world's biggest brands including Amazon, Home Depot, Spotify, and T-Mobile rely on SheerID as their identity marketing partner.

OtherLevels Extends Digital Engagement for FireKeepers Casino

Retrieved on: 
Monday, October 25, 2021
Diamond, Digital, Sport, Science, Wine, FireKeepers Casino Hotel, OPAP, Pinnacle, Interstate Highway System, Nottawaseppi Huron Band of Potawatomi, Panga Nibi Na Sala, Engagement, Association, NASCAR Cup Series, Name, Michigan International Speedway, AAA, Partnership, Exit, Interstate 94, Michigan Lottery, NASCAR, Casino hotel, Golden Nugget, Marketing, ASX, CEO, Multimedia, CEP, CRM, LPGA, Golf, Online gambling, Casino

PHILADELPHIA, Oct. 25, 2021 /PRNewswire/ --OtherLevels, a leader in cross-channel marketing and engagement for the sports betting and gaming industries,is now the preferred digital player engagement partner for FireKeepers Casino, one of the largest tribal gaming operations in the US.

Key Points: 
  • PHILADELPHIA, Oct. 25, 2021 /PRNewswire/ --OtherLevels, a leader in cross-channel marketing and engagement for the sports betting and gaming industries,is now the preferred digital player engagement partner for FireKeepers Casino, one of the largest tribal gaming operations in the US.
  • By partnering with OtherLevels, FireKeepers strengthens its ability to engage players using OtherLevels' data-led messaging capabilities.
  • "Our players are the focus of everything we do at FireKeepers," stated Kathy George, CEO of FireKeepers Casino Hotel.
  • FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship a Symetra Tour-Road to the LPGA golf event.

JOINGO Announces Launch of Mobile App for FireKeepers Casino Hotel

Retrieved on: 
Tuesday, December 8, 2020
FireKeepers Casino Hotel

LAS VEGAS, Dec. 8, 2020 /PRNewswire-PRWeb/ -- JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry announces the launch of FireKeepers Casino Hotel mobile app for iOS and Android.

Key Points: 
  • LAS VEGAS, Dec. 8, 2020 /PRNewswire-PRWeb/ -- JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry announces the launch of FireKeepers Casino Hotel mobile app for iOS and Android.
  • The FireKeepers app takes advantage of JOINGO's full feature set that will include a contactless hotel integration to provide a unified guest experience.
  • FireKeepers Casino Hotel mobile app is now available in the Apple App Store and Google Play store.
  • FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship a Symetra Tour-Road to the LPGA golf event.

Scientific Games Chosen by FireKeepers Casino Hotel to Power Tribal Sports Betting and iGaming in Michigan

Retrieved on: 
Wednesday, January 15, 2020
Gambling, FireKeepers Casino Hotel, Scientific Games Corporation, Entertainment, Sports betting

Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.

Key Points: 
  • Scientific Games will launch retail sports betting at FireKeepers Casino Battle Creek as well as online sports betting and iGaming across the entire state of Michigan once regulations allow.
  • The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, Scientific Games' leading managed trading service.
  • In addition, FireKeepers will receive world class iGaming content via Scientific Games' OpenGaming content aggregation platform.
  • With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan."

FireKeepers Casino Hotel Includes INTELITY Platform as Part of Multi-Million Dollar Expansion

Retrieved on: 
Wednesday, October 9, 2019
States of the United States, Regions of the United States, Native American tribes, Potawatomi, FireKeepers Casino Hotel, Nottawaseppi Huron Band of Potawatomi, Nottawa, Huron, Casino hotel

FireKeepers will use INTELITY's award-winning platform to streamline operations and create a frictionless guest experience across the property.

Key Points: 
  • FireKeepers will use INTELITY's award-winning platform to streamline operations and create a frictionless guest experience across the property.
  • "We're pleased to have been selected by FireKeepers as they embark on this expansion," said INTELITY SVP of Sales, Ben Keller.
  • INTELITY is the global provider of the most advanced hospitality technology platform for the hotel, casino, cruise, and luxury residential markets.
  • FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.