How Wrexham's football fairy tale is fuelled by Disney and Hollywood glamour
For one of the oldest football clubs in the world, this has been a season to remember.
- For one of the oldest football clubs in the world, this has been a season to remember.
- Wrexham’s men’s team have won the National League title and promotion to League Two, the fourth tier of English football.
- The real life version playing out in north Wales has Reynolds in the starring role, and Wrexham as Radiator Springs.
Big players
- And he has also proved himself to be no slouch when it comes to the business world.
- Disneyfication is often seen as being synonymous with globalisation, commercialisation and commodification, and research suggests it has some key characteristics.
- Players have gone from kicking a ball in a stadium to becoming performers in a drama that is streamed around the world.
- To that end, TikTok’s logo has appeared on Wrexham’s shirts which are a cornerstone of Wrexham’s rapidly proliferating merchandise portfolio.
- Like Disney attractions around the world, a small football club is proving capable of generating financial returns and a hint of fantasy.