McQueen

• The full size Sally Carrera and Lightning McQueen now call the Porsche Museum in Stuttgart and the Petersen Automotive Museum in Los Angeles their respective homes.
• For this event, the two Museums have kindly loaned Sally and Lightning to allow them to be brought together once again.
• “You can’t have a celebration of motorsport and Porsche without Lightning McQueen and Sally Carrera!” explains Jay Ward, Creative Director of Franchise of Pixar Animation Studios.
• Sally and Lightning will be positioned right at the heart of the Rennsport Reunion displays, allowing visitors to get up close to both beloved characters.

• That Buzz Lightyear bubble bath, Lightning McQueen bedding or Elemental backpack all contribute to a movie’s overall income stream.
• Small businesses trying this kind of thing often get “cease and desist” letters from film studios, demanding they stop.
• But businesses in New Zealand and elsewhere need to consider the risk they face by infringing on Mattel’s intellectual property rights.

The rise of Barbie

• Mattel has been vigilant about controlling the Barbie image.
• It tried to stop conceptual artist Thomas Forsythe from creating artworks depicting Barbie in perilous positions – such as in cocktail blenders and under an oven grill.
• And in the late 1990s, Mattel tried to stop Danish pop group Aqua from singing about Barbie.

Investing in brand protection

• Millions of dollars are spent on creating and sustaining brand images.
• Will these poor imitations affect how people feel about the brand?
• As Mattel told the Canadian court, it is in the business of building brand equity – the commercial value that comes from consumer perception of a brand, which supports vast networks of licensing deals.
• Any unlicensed use of the brand can take away market share.

What is a brand?

• Brand equity is protected by an array of intellectual property (IP) rights.
• Trademarks, copyrights and business goodwill work together to create and protect the valuable asset known as a “brand”.
• This decision might have been different if the restaurant’s goods and services had been more similar to Mattel’s.

A global network of IP treaties

• But international protection of IP has been around since at least the end of the 19th century.
• Aotearoa New Zealand is now party to a network of international IP treaties that help prevent this from happening.
• Protecting IP is part of the quid pro quo for lowering tariffs for our goods in foreign markets.

• After marathon debates in both houses, a vote in the Senate early Monday will see the parliamentary process for the referendum done.
• "Now that we have almost finished the work in the parliament, the campaigns will kick in,” she told Sky.
• As it battles for Greens support for its housing fund, the government announced at the weekend an immediate $2 billion for an accelerated social housing program.
• Albanese and housing minister Julie Collins said there could be “some flexibility” in how the money is spent.

• A key finding was the importance of Scope 3 activities, particularly the robustness of data collection and reporting tools, for achieving industrial firm sustainability objectives.
• The Greenhouse Gas Protocol defines Scope 3 emissions as all value chain emissions resulting from activities and assets not owned or controlled by the reporting organization.
• There are 15 Scope 3 categories in total, although some categories may not apply to all companies.
• For Schneider Electric , Siemens , ABB , and Bosch , who were classified as "sustainability leaders", Scope 3 emissions are over 99% of total emissions.