New ICSC Consumer Returns Data: Brick-and-Mortar Shopping Drives Lower Return Rate Than Online Shopping
Our latest findings further prove this by showing that the return rate for in-store purchases is three times less than the return rate for online purchases.
- Our latest findings further prove this by showing that the return rate for in-store purchases is three times less than the return rate for online purchases.
- Additionally, consumers are becoming more mindful of changing return policies that result in fees and shortened return windows.”
The average return rate for online transactions is 15.2%, three times higher than the 5% return rate for in-store purchases. - 82% of respondents said that when shopping online, return policies influence whether they decide to purchase from a retailer.
- While stricter online return policies might drive consumers away from shopping online, it can drive shoppers to stores.