Sensis

Sensis Renews Its Commitment to Raise Latino Voices Through Culturally Relevant and Fully Integrated Marketing Campaigns

Retrieved on: 
Thursday, September 14, 2023
Marketing, Consumer, Communications, Hispanic, Digital Marketing, Advertising, Partnership, Life, Education, CEI, Language, Student, National Hispanic Heritage Month (United States), Growth, PACE, Health, Tourism, Sensis, Contra Costa, Saca Chispas

Today, Sensis stands as a trailblazing, 100% minority-owned agency that delivers fully integrated cross-cultural marketing services, fostering meaningful connections between brands, the Hispanic community and beyond.

Key Points: 
  • Today, Sensis stands as a trailblazing, 100% minority-owned agency that delivers fully integrated cross-cultural marketing services, fostering meaningful connections between brands, the Hispanic community and beyond.
  • From campaigns promoting healthy lifestyles to promoting educational attainment, Sensis is committed to empowering Hispanic communities through its multifaceted marketing expertise.
  • Our mission is deeply personal: to empower Latino voices and break barriers in the marketing world.
  • As Hispanic Heritage Month kicks off, Sensis reaffirms its commitment to focus on Hispanic communities, celebrating their heritage, supporting their endeavors, and elevating their voices.

Nation’s Largest Independent Multicultural Agency Sensis Acquires Transportation Industry Communications Leader Sharp & Company

Retrieved on: 
Monday, February 13, 2023
Digital Marketing, Marketing, Consulting, Content Marketing, Other Transport, Communications, Professional Services, Transport, Organization, WMATA, Washington Metropolitan Area Transit Authority, Sensis (company), Acquisition, SBE, Friction, Research, Partnership, PR, Multimedia, Strategy, Communication, DBE, Jackson and Sharp Company, Social media, MBE, Management, Sensis, D.C

This acquisition will expand portfolio offerings at Sensis, by adding transportation industry experience to the company’s capabilities, especially in the D.C., Maryland and Virginia areas.

Key Points: 
  • This acquisition will expand portfolio offerings at Sensis, by adding transportation industry experience to the company’s capabilities, especially in the D.C., Maryland and Virginia areas.
  • View the full release here: https://www.businesswire.com/news/home/20230213005221/en/
    Sharp & Company is a full-service communications consultancy serving the public and private sectors in the transportation industry.
  • As an integrated cross-cultural agency, Sensis connects people with brands through marketing that builds relationships across cultures.
  • We look forward to this exciting new chapter with Sensis to serve even more clients and customers,” added Mary Arzt, CEO and Chief Creative Officer of Sharp & Company.

Sensis Research Finds Continued Hesitancy for Clinical Trial Participation Among Minorities

Retrieved on: 
Monday, November 7, 2022
Professional Services, Advertising, Communications, Health, Data Analytics, Clinical Trials, Guinea, Northern Arizona University, Research, Time, CDC, Multimedia, Association, African Americans, Public health, FDA, Safety, University of Arizona, Georgia Lottery, Health, California Department of Public Health, United States Census Bureau, Scripps Research, Center for Economic Studies (U.S. Census Bureau), MPH, MSW, Texas Tech University, Pharmaceutical industry, Public relations, African, Sensis

Sensis, the largest minority-owned advertising agency in the country completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials.

Key Points: 
  • Sensis, the largest minority-owned advertising agency in the country completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials.
  • Even though the FDA will require 15% diversity in federal drug trials for approval, African Americans and Hispanics are the least likely to take part according to research conducted by Sensis.
  • There is a lot of mistrust of institutions among Hispanics and African Americans that has developed over centuries.
  • Nearly one-third of African American respondents had heard negative things about medical research studies or clinical trials.

Sensis Wins Two Awards for National COVID-19 Vaccine Awareness Campaign

Retrieved on: 
Tuesday, October 4, 2022
COVID-19, Content Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Media, Digital Marketing, Health, Influencer, Vaccine, Center for Economic Studies (U.S. Census Bureau), Affiliate network, National Council, Association, United States Census Bureau, Research, Content, United Community Bank, All, Health, Texas Tech University, Twitter, Multimedia, NAPA Auto Parts, Army of the United States, Instagram, Content development, COVID-19, Safety, University of Arizona, UnidosUS, CDC, NCLR, Northern Arizona University, Awareness, Public relations, Facebook, Sensis, Providence Health & Services

Awards from the Hispanic Public Relations Association during its annual event in Austin Sept. 29.

Key Points: 
  • Awards from the Hispanic Public Relations Association during its annual event in Austin Sept. 29.
  • It won for its work on the Esperanza Hope for All campaign done on behalf of UnidosUS, the nations largest Latino advocacy organization.
  • (Photo: Business Wire)
    Sensis won in two categories Influencer Engagement and Internal Communications Campaign.
  • UnidosUS, previously known as NCLR (National Council of La Raza), is the nations largest Hispanic civil rights and advocacy organization.

Sensis Continues Track Record of Growth as the Largest Minority-Owned Multicultural Agency in the U.S.

Retrieved on: 
Tuesday, August 16, 2022
Media, Hispanic, Social Media, Search Engine Marketing, Consumer, Other Communications, Digital Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Content Marketing, United States Census Bureau, Texas Tech University, Daily Journal Corporation, Sempra Energy, Growth, AT, Yoy, Marketing, PR, CDC, Fortune 500, California Community Colleges, Army of the United States, Inc., Center for Economic Studies (U.S. Census Bureau), NAPA Auto Parts, AT&T, Public relations, Sensis, Chispa Summit Formation

Sensis, the largest minority-owned cross-cultural agency in the country, has made the Inc, 5000 list of fastest-growing private companies in the U.S. with three-year revenue growth of 129%.

Key Points: 
  • Sensis, the largest minority-owned cross-cultural agency in the country, has made the Inc, 5000 list of fastest-growing private companies in the U.S. with three-year revenue growth of 129%.
  • The agency also ranked #30 as the largest minority-owned company in Los Angeles with YoY revenue growth of 36% from 2020 to 2021.
  • Most recently, it became the PR agency of record for Chispa, the largest dating app in the United States for Latine singles.
  • Sensis is the largest and most diverse, 100% minority-owned independent cross-cultural marketing agency in the country.

Luchadores and Superheroes Featured in Colorful COVID-19 Ad Campaigns

Retrieved on: 
Tuesday, June 28, 2022
General Health, Hispanic, Family, African American, Consumer, Infectious Diseases, State, Local, Other Communications, Marketing, Advertising, Communications, Health, Public Policy, Government, Death, California Department of Public Health, Television, Hospital, Infection, COVID-19, Lucha libre, 2009 Davis Cup, Disease, Awareness, Publication, Adventure, Sensis, Radio, Ultimate, Black, Public health, RSE, Vaccine, California Department, Vaccination, Immunity, Multimedia, Social media, Gaps, Pharmaceutical industry

The campaigns draw on images of familiar cultural figures: luchadores and Black superheroes.

Key Points: 
  • The campaigns draw on images of familiar cultural figures: luchadores and Black superheroes.
  • Luchadores (wrestlers) are iconic symbols of Mexican culture, high-flying masked characters that have inspired generations through comics, television, and movie productions.
  • The second campaign, Vaccine & Booster: The Ultimate COVID-19 Warriors, depicts the adventures of two Black superheroes inspired by comic books.
  • The Luchadores campaign was created by Sensis, a multicultural marketing agency, and the Black superheroes concept was developed by LAGRANT COMMUNICATIONS, a 100 percent, minority-owned and operated agency.

Talend and Accenture enable Thryv Australia to fulfill vision of becoming a fully digital company

Retrieved on: 
Wednesday, March 16, 2022
Telephone directory, Twitter, GDPR, Solution, Information technology, Technology, Health, Customer data platform, Thryv, Multimedia, Compliance, Global Yellow Pages, AWS, Directory, Accenture, Yellow pages, VP, Marketing, Mobile phone, Online shopping, Video game console, Sales, Sensis, Whereis

REDWOOD CITY, Calif. and SYDNEY, March 16, 2022 /PRNewswire/ -- Talend, a global leader in data integration and data governance, today announced that Thryv Australia, a Thryv Holdings, Inc. company, and Australia's leading digital, marketing and directory services provider, has deployed Talend Data Fabric platform to transform its data infrastructure to improve productivity and speed-to-market.

Key Points: 
  • "Thryv Australia, back in 2014, had a bespoke platforms and technology infrastructure that had been built over several years to support the business function and activities.
  • Talend helped us on our journey to becoming a flexible, adaptable, fully digital company.
  • To simplify the data integration ecosystem across its digital and print business, Thryv Australia also implemented master data management capabilities to the Talend ecosystem.
  • With the support of Thryv Australia service partners, Thryv has built data quality frameworks and data stewardship models on Talend Data Fabric to support its data quality requirements.

Firework and Duda Join Forces to Deliver Live-Shopping and Interactive Video Capabilities to Over 1M Websites & 17K agencies

Retrieved on: 
Friday, March 11, 2022
Industry, Albertsons, SEO, Software as a service, Partnership, Duda, Thryv, 1&1 Ionos, UOL, McKinsey & Company, Lightspeed Venture Partners, Google PageSpeed Tools, Growth, IDG Capital, PALO, CCO, CEO, SAN, Online shopping, Video game, Sensis, Heinz, Fireworks, Telstra

Through this integration, Duda websites and professionals gain access to Firework's state-of-the-art video platform, which makes the creation, curation and management of video and livestreams easy and intuitive across the open web.

Key Points: 
  • Through this integration, Duda websites and professionals gain access to Firework's state-of-the-art video platform, which makes the creation, curation and management of video and livestreams easy and intuitive across the open web.
  • "Since its inception, Duda has established itself as an industry leader through innovative ideas and forward thinking," said Itai Sadan, CEO and co-founder at Duda.
  • Interactive video and livestream shopping hold the keys to the future of user engagement.
  • Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences to your own website or app.

Sensis Acquires PM3, Becomes Nation’s Largest Independent Multicultural Agency

Retrieved on: 
Thursday, October 14, 2021
Marketing, Advertising, Communications, Consumer, Women, Public Relations, Investor Relations, Television, AT, PM3, Advertising, CDC, California Community Colleges, Population growth, Heart, Georgia Lottery, Texas Tech University, AT&T, Population, Woman, Marketing, Radio, United States Census Bureau, Multimedia, Army National Guard, Army of the United States, Capital Metropolitan Transportation Authority, Center for Economic Studies (U.S. Census Bureau), Puerto Rico Army National Guard, Cox Communications, Sensis, NAPA Auto Parts, Research, Acquisition, Public relations, Marketing, Advertising, Communications, Consumer, Women, Public Relations, Investor Relations

At a time when most advertising agencies are between 82% and 85% white , cross-cultural marketing agency Sensis is now the largest and most diverse 100% minority-owned independent multicultural advertising agency in the U.S. after its acquisition of Atlanta-based PM3.

Key Points: 
  • At a time when most advertising agencies are between 82% and 85% white , cross-cultural marketing agency Sensis is now the largest and most diverse 100% minority-owned independent multicultural advertising agency in the U.S. after its acquisition of Atlanta-based PM3.
  • More than two-thirds (70%) of the staff are multicultural and 55% of its 150 employees are women.
  • The acquisition was facilitated by Agency Futures, a global consultancy specializing in strategic and culturally attuned agency mergers and acquisitions headquartered in London, England.
  • Sensis is the largest and most diverse 100% minority-owned independent multicultural marketing agency in the country.

Thryv Named Easiest to Use Small Business Software in G2 Fall Report

Retrieved on: 
Thursday, September 9, 2021

In addition to being named a G2 Leader for Small Businesses and Overall, G2 Fall Report 2021 Leadership Awards for Thryv also include:

Key Points: 
  • In addition to being named a G2 Leader for Small Businesses and Overall, G2 Fall Report 2021 Leadership Awards for Thryv also include:
    New this quarter, Thryv wins for Fastest Implementation.
  • New for the 2021 G2 Fall Report, Thryv moved up 9 positions into the Top 20 CRM platforms, in the CRM Implementation Index: Small Business.
  • The company owns the easy-to-use Thryv end-to-end customer experience software built for small business that helps over 40,000 SaaS clients with the daily demands of running a business.
  • Thryv supports franchise operators and multi-location business owners with Hub by Thryv, a software console that enables business managers to oversee their operations using the Thryv software.