IMAX Sparkles With $13 Million Global Debut "TAYLOR SWIFT: THE ERAS TOUR"
NEW YORK, Oct. 16, 2023 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) hit a high note at the global box office this weekend with a $13 million debut for "TAYLOR SWIFT: THE ERAS TOUR", making it the biggest IMAX opening ever for a film by a musical artist — concert or documentary. The highly anticipated release from the global pop icon earned an impressive $11 million in North America on IMAX screens — good for 11% of the overall Domestic gross — in addition to $2 million oversees.
- The highly anticipated release from the global pop icon earned an impressive $11 million in North America on IMAX screens — good for 11% of the overall Domestic gross — in addition to $2 million oversees.
- "The impressive numbers we're seeing with 'TAYLOR SWIFT: THE ERAS TOUR" are usually reserved for Hollywood blockbusters, demonstrating how demand for the IMAX Experience has expanded beyond our core audience," said Rich Gelfond, CEO of IMAX.
- Distributed domestically by AMC and Variance and internationally by Trafalgar, "TAYLOR SWIFT: THE ERAS TOUR" opened on 613 IMAX screens worldwide.
- TAYLOR SWIFT: THE ERAS TOUR" continues a surge in music and concert films across the IMAX global network.