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Pixability and Playground xyz Partner To Deliver Attention Measurement for YouTube

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Friday, December 1, 2023

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BOSTON, Dec. 01, 2023 (GLOBE NEWSWIRE) -- Pixability, ( www.pixability.com ), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it has partnered with Playground xyz, the leading attention measurement and optimization platform, to enable brands to measure the attention of their YouTube ads.

Key Points:

BOSTON, Dec. 01, 2023 (GLOBE NEWSWIRE) -- Pixability, ( www.pixability.com ), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it has partnered with Playground xyz, the leading attention measurement and optimization platform, to enable brands to measure the attention of their YouTube ads.
As content consumption continues to shift to YouTube - and increasingly to YouTube CTV - the need to measure attention on these platforms has become increasingly important.
By providing a deeper understanding of their audiences and the factors that capture their attention, attention metrics create valuable insights for optimization," said Rob Hall, CEO of Playground xyz.
Playground xyz delivers YouTube CTV attention metrics via a partnership with the CTV attention measurement company, TVision.

"A Lifelong Journey" Swept Five Awards at the 35th Huading Awards, Yong Hou Got the Best Actor and Tao Yin Received the Best Actress

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Friday, December 30, 2022

Film & Motion Pictures, Entertainment, Tao, Power source, Award, Republic, Multimedia, Huading Awards, Wherever the Five Winds Blow, Best Actress, Liu Yan, Splendor, Conference, Best Actor, Film

"A Lifelong Journey" swept five awards, "Medal of the Republic" won The First Place in the Satisfaction Survey and Best Screenwriter as well.

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"A Lifelong Journey" swept five awards, "Medal of the Republic" won The First Place in the Satisfaction Survey and Best Screenwriter as well.
Yong Hou won Best Actor for "The Power Source" and Tao Yin was named Best Actress for "A Lifelong Journey".
Baiqing Xin was named Best Actor in Contemporary Teleplays for "A Lifelong Journey", and Liying Zhao was named Best Actress in Contemporary Teleplays for "The Story of Xing Fu".
"A Lifelong Journey", which was a big hit earlier this year, became the biggest winner with five awards: Best Director, Best Actress, Best Supporting Actress, Best New Actor, and Best Actor in Chinese Contemporary Teleplays.

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps

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Thursday, November 17, 2022

Attention, Advertising, Comparison of multi-paradigm programming languages, CTV, SVP, T-Mobile US, Liu Yan, Investment, Sales, Mobile phone, Vevo, Statista

TVisions new CTV Campaign Measurement provides marketers and agencies a way to independently measure the performance of their CTV campaigns.

Key Points:

TVisions new CTV Campaign Measurement provides marketers and agencies a way to independently measure the performance of their CTV campaigns.
These insights will empower marketers to:
Evaluate CTV app performance - App attention and co-viewing insights help marketers determine the relative performance of CTV apps in their campaign.
Track CTV campaign trends over time - With detailed week-by-week and hour-by-hour campaign analysis, marketers can measure audience engagement changes over time.
TVision will combine attention data with the marketers CTV CPM rates to better understand the value of the impressions.

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

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Tuesday, November 15, 2022

The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, Accomplice, and Golden Ventures.

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The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, Accomplice, and Golden Ventures.
The investment builds on a long-standing relationship between iSpot and TVision to measure co-viewing and person-level metrics for linear TV and will support iSpots trusted, cross-platform currencies for all video.
As a part of the investment, iSpot CEO and founder Sean Muller will join the TVision board.
Our investment in TVision is an investment in the future of CTV and cross-platform TV currencies, says iSpot CEO and Founder, Sean Muller.

Tims China and Easy Joy Launch Ready-to-Drink Coffee

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Wednesday, September 7, 2022

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SHANGHAI, Sept. 7, 2022 September 7, 2022 TH International Limited, the exclusive operator of Tim Hortons coffee shops in China ("Tims China"), announced the launch of two co-branded ready-to-drink (RTD) coffee products in partnership with Sinopec's Easy Joy, China's largest convenience store chain.

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SHANGHAI, Sept. 7, 2022 September 7, 2022 TH International Limited, the exclusive operator of Tim Hortons coffee shops in China ("Tims China"), announced the launch of two co-branded ready-to-drink (RTD) coffee products in partnership with Sinopec's Easy Joy, China's largest convenience store chain.
This new product roll-out is part of a broader collaboration between Tims China and Easy Joy, which was announced in July and began with the opening of three Tims Express coffee shops in Easy Joy stores in August.
Yan Liu, President of Easy Joy, said, "RTD is not only a reflection of the deepening cooperation between Tims China and Easy Joy, but also another useful attempt to expand and diversify the company's service ecosystem.
Tims China offers freshly brewed coffee, tea and other beverages, bakery & sides, and sandwiches and is an emerging coffee champion in China.

Tims China Announces Collaboration with Easy Joy Convenience Stores

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Monday, July 25, 2022

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SHANGHAI, July 25, 2022 /PRNewswire/ -- TH International Limited, the exclusive operator of Tim Hortons coffee shops in China ("Tims China"), today announced a collaboration with Easy Joy, China's largest convenience store chain with 190 million loyalty club members. The partners agreed to develop co-branded ready-to-drink ("RTD") coffee products to sell in Easy Joy's network of more than 27,800 stores. In addition, the partners will consider potentially locating Tims coffee shops in selected Easy Joy locations.

Key Points:

Tims China and Sinopec's Easy Joy, which operates a network of over 27,800 convenience stores in China, are partnering to sell ready-to-drink Tims coffee products and explore opening Tims coffee shops at select Easy Joy stores across China
SHANGHAI, July 25, 2022 /PRNewswire/ -- TH International Limited, the exclusive operator of Tim Hortons coffee shops in China ("Tims China"),today announced acollaboration with Easy Joy, China's largest convenience store chainwith 190 million loyalty club members.
Tims China and Easy Joy plan to launch RTD beverages during the third quarter of this year, starting with Tims's ever-popular latte and mocha drinks.
Yongchen Lu, CEO of Tims China, said, "We are extremely excited to become partners with Easy Joy, the undisputed leader in convenience stores in China.
Easy Joy is a leading convenience store chain in China, with over 27,800 stores and 190 million loyalty members.

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

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Tuesday, July 19, 2022

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The State of CTV report includes more than 20 pages of insights and data on the evolving CTV landscape.

Key Points:

The State of CTV report includes more than 20 pages of insights and data on the evolving CTV landscape.
The report provides key insights and perspectives on the apps that CTV viewers are spending time watching, how viewer behaviors are shifting; the value of premium content, and improvements in CTV ad viewer engagement.
More apps are available to viewers, customers are churning through premium subscriptions, and trying out new FAST apps.
TVisions Ad Scoreboard ranks brands CTV Attention and Viewability against all other advertisers on a scale of 1-10.

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Retrieved on:

Wednesday, May 18, 2022

The launch of Ad Scoreboard underscores TVisions commitment to advancing the rapid adoption of attention metrics by the TV industry.

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The launch of Ad Scoreboard underscores TVisions commitment to advancing the rapid adoption of attention metrics by the TV industry.
As The ARFs Attention Report illustrates, 94% of advertisers believe that attention metrics will augment traditional TV metrics in the next few years.
Attention metrics reflect the value marketers receive from ad placements,can be used alongside traditional metrics to make better media decisions, and improve the impact of ads.
Optimize creative rotations by monitoring when creative breaks through or wears out with real-time insights into ad attention, viewer demographics, and ad frequency.

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data

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Tuesday, February 22, 2022

New York, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, and Mediahub Worldwide have announced a strategic partnership making it possible for Mediahubs clients to leverage attention metrics in media planning for TV campaigns.

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New York, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, and Mediahub Worldwide have announced a strategic partnership making it possible for Mediahubs clients to leverage attention metrics in media planning for TV campaigns.
TVisions attention metrics are a key identifier of more effective TV impressions across channels and properties," explains Michael Piner, EVP of Advanced Media at Mediahub.
"Their data allows us to compare a growing maze of TV investment choices based on how effective they are at reaching real humans.
TVision provides second-by-second, person-level data about how people watch TV whos watching, what theyre watching, and how much attention they are paying to both linear and streaming TV.

Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes

Retrieved on:

Tuesday, December 7, 2021

Realeyes pre-market Quality Score measures an ads ability to capture and retain attention, and encode the brain through an emotional response.

Key Points:

Realeyes pre-market Quality Score measures an ads ability to capture and retain attention, and encode the brain through an emotional response.
As the ad campaign runs, TVisions in-market Creative Attention Score measures an ads ability to break through compared to other ads in its pod.
In fact, ads that scored well on Realeyes Quality Score saw .2% lower TVision Creative Attention Scores in primetime than their average rate of attention across all dayparts.
Poor quality creative needs repeat exposures to wear-in - As ad frequency increases for lower performing ads, their creative attention scores also rise.