AMID DYNAMICS OF THE 2024 ELECTION CYCLE, VOTERS VALUE AND TRUST OUT OF HOME ADS
WASHINGTON, March 12, 2024 /PRNewswire/ -- The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. For campaigns, political action committees (PACs) and issue advocacy groups advertising in this challenging political climate, out of home (OOH) ads prove to be an effective medium to reach, inform and influence voters, according to a new report.
- WASHINGTON, March 12, 2024 /PRNewswire/ -- The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races.
- Furthermore, the study found that more than half of likely voters exposed to an OOH political ad in the past year (56%) trust political information in an OOH ad to be truthful and accurate.
- Additionally, likely voters with a higher income and education level are more likely to say political ads are influential.
- Additionally, a quarter of likely voters say OOH political ads remind them of the need and value of voting (26%) and increase their awareness of issues (25%).