MultiChoice Group implements Irdeto Server Side Ad Insertion to maximize premium ad inventory ahead of the new sports season
Irdeto SSAI is a dynamic ad insertion solution that delivers targeted advertisements to high-quality video content in a buffer-less viewing experience.
- Irdeto SSAI is a dynamic ad insertion solution that delivers targeted advertisements to high-quality video content in a buffer-less viewing experience.
- It integrates with any ad server to serve targeted and personalized ads during live events and on linear channels.
- MultiChoice Group now implements the ad insertion on live television in 25 countries across the African continent.
- These result in MultiChoice Group being able to maximize their addressable live ad inventory at scale and leverage existing ad servers and Client Side Ad Insertion (CSAI) infrastructure.